Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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In these campaigns, users don‘t simply receive a video version of a TV ad on their device, or amobile banner ad that ties in with a TV or online campaign theme.In a second screen approach, they‘re prompted to open a specific app like Shazam or Viggle fromthe TV screen, or they‘re invited to participate in social media chatter through the use of hashtagsand themed online forums.But mobile usage that is simultaneous with TV viewing is only one corner of the cross-screenworld.In general, any campaign that delivers similar creative elements and messaging across TV, PC,and mobile might be considered cross-screen.Cross-screen marketing tactics are already achieving real results.30
Page 1 and 2: Summary1
Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11 and 12: But when we ask respondents whether
Page 13 and 14: ―The most significant issue for a
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 32: AdColony, a mobile video ad company
Page 36: They need to track and measure a si
Page 39: TrackingCookies: This is the most c
Page 42: TRUSTe, a provider of privacy-frien
Page 46 and 47: The limits of mobile ad attribution
Page 48 and 49: or tablet to look up product and pr
Page 50 and 51: 2012 was another banner year for th
Page 52 and 53: consumer products advertisers were
Page 54 and 55: OK ComputerStanford professor Cliff
Page 56 and 57: Enter Google‘s Jason Spero and Mi
Page 58 and 59: S Foursquare Planning to OfferCheck
Page 60 and 61: Let's Get Personal: The Next Step I
Page 62 and 63: Pandora and other online radio serv
Page 64 and 65: The majority of folks are searching
Page 66 and 67: MG to Track How Mobile Ads Leadto I
Page 68 and 69: New Mobile Multitasking Defined As
Page 70 and 71: Mobile advertising is proving to be
Page 72 and 73: Consider these highlights:96% of ma
Page 74 and 75: emove false perceptions about testi
Page 77 and 78: SOURCES "Seven Shades of Mobile" st
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We work with publishers with over 1
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Pew Research CenterAnd probably to
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you‘re doing email or social medi
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Nihal Mehta, CEO and co-founder of
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creation and execution. "We're actu
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To see how big of an opportunity th
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Furthermore, video ads come with hi
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similar study of US mobile users, N
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Some 42% of marketers expressed con
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For example, a retailer could lever
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Mobile marketing is like sex: nearl
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and 40 percent more than traditiona
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Knowing where and when you shop --
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search behaviors, the most striking
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―It implies that marketers need t
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Google keeps more than half of US m
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The survey broke social and video m
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Large percentage rates of growth lo
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Mobile Video.Adding mobile video to
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Fat Fingers is a huge problem that
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Far too many mobile marketers are t
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and effective way to connect with t
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Smartphone owners more likely to ac
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The blip says a lot about the state
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daily deals."Mobile is presenting n
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The “JiWire Mobile Audience Insig
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That made TV commercials more impor
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Google conducted a study which show
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problem is, fewer than half of onli
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Advertisers are also limited by wha
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click-to-call buttons, which allow
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___________________________________
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―In working with our clients to d
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conventional view of what consumers
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uyers perceived as driving up price
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Beyond cookiesOne strategy for prov
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151
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The ―JiWire Mobile Audience Insig
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That drives effective clickthrough
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A survey from Localytics found that
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Lockhorn continued that monetary ch
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Since online already accounts for a
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Check out today‘s other articles,
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IDC also forecasts that worldwide b
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The study also found a jump in bran
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The company‘s mobile-payment syst
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―Any brand that is advertising on
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Tablet Ads Deliver Results, but Bar
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Will Mobile's Massive Growth EverEq
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If we were to apply this TradeMob d
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Wednesday, Sept. 19, 2012The New Di
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The survey of 8,000 primary househo
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___________________________________
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Mobile devices‘ smaller screens a
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latest trend, (mobile advertising)
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As mobile display advertising matur
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The YP study aggregated 1.5 billion
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Using the Web on a desktop, laptop,
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The study also showed about 6-7% of
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elieves that accidental clicks are
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Mobile Users Prefer to Hear from Br
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Deprivation: An Emotional Experienc
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2012. Before this year, Japan was t
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Mobile, despite rapid growth, accou
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Mobile Barcode Scanning ExplodesAcc
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Mobile Ads Lead 1 in 4 Smartphone C
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Video and entertainment lead in mob
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Campuses are a microcosm of the mob
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extension.‘ We recommend that you
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What the media planner/buyer thinks
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ad time.Mobile: You hungry? There
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that to clients. Was it actually vi
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The responses varied by sex, with m
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MOBILE,‖ SAYS MR MURPHY. ―THEY
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TRYING TO APPLY THE INFORMATION BEC
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The study also offered user data on
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for rewards, just 28% report having
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higher levels of education. Why are
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somewhat comfortable with it. Perha
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The study, which analysed predictio
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downloaders who are seeking medical
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more than two-thirds who bought a n
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Results from Google‘s report indi
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