Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

For example, a retailer could leverage mobile video pre-loads to tie in with an offer ordeal. On the other hand, a quick-service restaurant would benefit from incorporating astore locator into campaigns to drive foot traffic.―These interactive opportunities give the user the opportunity to raise his hand and say‗Yes, I'm interested in your brand,‘ and identify himself as your key target audience,‖said Sarah Nagle, Northeast regional sales manager of mobile and connected TVadvertising at Tremor Video, New York.―Unlike other mobile video ads available, pre-roll gives you the opportunity to connectwith your consumers when they are primed to consume and absorb video content,‖ shesaid. ―You can reach consumers in a full screen, often very personal, environment, beforecontent they love and are excited to watch.‖―Creating custom ad experiences by adding additional layers of interactivity on the videogives viewers a chance to interact in ways native mobile video players don't support.‖Trackable adsAnother challenge with mobile video pre-rolls is around targeting limitations.Without a reliable mobile cookie, advertisers might hesitant to test out mobile versions ofpre-rolls compared to online units that have better forms of audience measurement andbehavioral targeting.Therefore, savvy marketers look at how pre-roll units fit into a bigger picture of a brand‘smobile advertising strategy.―Marketers see pre-roll as the holy grail of video inventory, but because of tracking andinventory limitations, marketers should seek out other venues for mobile video,‖ saidSrikanth Kakani, CEO of Vdopia, Fremont, CA.―Mobile video content consists mostly of movie trailers, TV shows, music videos andtutorials, so it is challenging for marketers to run pre-roll with related content,‖ he said.One way to incorporate mobile pre-roll into broader campaigns is with banner ads.Mobile banner ads are often criticized for not being as interactive as other forms ofadvertising.By incorporating a video into a banner ad, marketers can not only add some interaction toan ad, and it can be used by marketers to hone in on a specific group of mobile users byinterest or demographic.Additionally, marketers can look beyond only running pre-rolls before video contentbegins. For example, popping a video ad up when a user opens an app can be an easy wayto incorporate a short clip.97