Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

uying against content or even vast demographics toward creatingexperiences that match up with real human desires. Targeting hasbecome much more advanced, allowing advertisers to place theirmessage in front of the right person at the right time regardless ofwhich screen they‘re using. Data providers are now invited to thetable to discuss media buys and build custom targets. This allowsadvertisers to use reliable and actionable data rather thanassumptions based on Web surfing activity to target their advertising.When targets are built with a data provider, they are media-agnosticand can be applied across entire campaigns. This allows social,video, mobile, local and display to work harder for advertisers byeliminating wasted impressions. We‘re interested in what inspirespeople, plain and simple.Social: Leave the robot speak at the doorSocial media platforms are the perfect example of a true humanexperience today. They are about interaction and engagementbetween people. They supply a stage for people to share theirthoughts with everyone on every topic, interesting or not. People wantto celebrate themselves and their friends through photos, videos andstatus updates. Successful brands are the ones that speak like realpeople and not-so-successful brands will stick out (for all the wrongreasons). If a brand wants to have a conversation with people, theyneed to have a true voice and avoid sounding like a robot. Peoplewant to feel special and that they are valued. They follow brands thatadd something to their social experience.Southwest Airlines does a great job relating to fans on Facebookwhile also standing up for what it believes. Its social approach is to beon the customer‘s side and its social voice comes across as friendlyand relatable. The vibe —when you fly with us, you are one of us —is one that has gained great respect in the industry. It doesn‘t shyaway from uncomfortable topics. I‘ve always been a Southwest fan,but my respect for the company grew even more when it usedFacebook to keep everyone up to date on their inspections after ahole was found in one of their planes. Every day it would mentionhow many flights would be canceled, how many were being addedback into service and when it expected all inspections to becompleted. It was honest. It was real. And the fan base grew during a218