Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

eMarketer expects mobile video advertising will reach $518 million thisyear, and that spending will nearly double, to $925 million in 2014. The USCPG and consumer products industry will spend $3.53 billion on digitaladvertising as a whole this year. That number will tip $4 billion in 2014.Speak Up! Advertisers Want You To Talk WithNew Appsby Steve HennApril 15, 2013 4:50 PMApril 15, 2013Listen to the StoryAll Things Considered2 min 57 secPlaylistDownloadTranscriptEnlarge imageiDrinks columnist David Wondrich is seen on Esquire's new Talk to Esquire app, which allowsusers to interact with several of the magazine's columnists through voice recognition.Screengrab via YouTubeImagine for a second what it would be like if you could talk to your radio, and your radiowould actually listen. To get an idea of what this might be like, I downloaded an app calledTalk to Esquire, from the magazine of the same name.When I opened it, the app asked me a question: What's your favorite type of liquor? That's alittle forward, but it's Esquire so I played along and told the app that I'm more of a beerdrinker."All that beer and no whiskey, I think you are making a mistake," replied Esquire's DavidWondrich, the drinks columnist.Before I knew it, I found myself engrossed in a chat about booze. I was talking to recordingsof Wondrich, and he, or really the app, was listening to what I said and answering me back.This went on for more than four minutes, and eventually my cyber David Wondrich showedme how to mix a mezcal old fashioned.53