Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

7. Mobile Puts The “R” in RetailFor brands that have an offline presence, mobile is the perfect companion to an in-store promotional campaign. The goal has always beento connect with customers when they are contemplating a purchase. Now with mobile optimized apps, you can enable instant digitalcoupons and rewards right at the point of sale. Tag your in-store marketing communications (table tents, coasters, signage, danglers,decals) with a mobile-friendly URL and you‘ve now elevated your consumer‘s in-store buying experience. Tip: if you‘re a clothing brand,you should think about putting up some POS with a motivating mobile call to action in the dressing room to push them one step closer toyour desired destination, the checkout counter.8. Real-Time Consumer FeedbackSuccessful brands are constantly asking their consumers exactly what they want and what they can do better as a business. The problem,to fully get large numbers of consumer to participate in such initiatives you must 1) properly incent them; and 2) make it convenient for themto provide quick feedback (blasting their in-box only works so well). Well, a mobile survey is a lot more convenient and can help you quicklygain valuable insights to: a) understand your target; b) get product feedback; c) measure customer awareness; and d) learn more aboutcustomer buying habits. Whether you‘re a hotel, airline, or restaurant, printing a mobile-optimized URL on a piece of POS and asking yourconsumer to give you instant feedback in order to receive a discount on their next purchase will outperform a traditional survey sent viaemail every time.9. It‟s Called A Smartphone For A ReasonThe mobile phone is essentially the brain of your customer. Outside of communication, they use mobile phones for virtually everything fromentertainment to education to exercise to yes, researching potential purchases.Did you know that 71% of mobile consumers do research on their smartphones after being served a captivating television or mobile ad?What about B2B? Well, more than 59% of B2B purchase decision makers and influencers turn to their smartphones to gather intel whenpurchasing products or services.Too soon for gloom on mobileadvertisingMike Vorhaus, Special to USA TODAY8:24a.m. EST January 5, 20130 CommentsShareAn Apple iPhone displays the splash screen for Facebook's app.(Photo: KarenBleier, AFP/Getty Images)(EDITOR'S NOTE: This is a guest column by an expert in the tech industry. In it,Mike Vorhaus discusses the future of mobile advertising.)There has been much doom and gloom written about the prospects for mobileadvertising revenue for companies like Facebook and others. For many monthsthe consensus on Wall Street was that the "mobilization" of Facebook was adisaster for the company's potential advertising revenue. Then in the last month ortwo, Facebook has rallied as analysts begin to see signs of mobile advertisingsuccess.While small banners and boxes will be of modest value as a smartphone ad, that isjust a small part of what savvy observers should be thinking about whenanalyzing the opportunities for companies to drive revenue from mobileadvertising.First of all, not all ads on mobile have to be little banners and boxes. A hugenumber of consumers are watching video on their tablets and a considerablenumber are watching video on their smartphones. This content can all come withVIDEO mobile ads – which are much more engaging than little banners.90