Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

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and seamless way. You open up the app in store, and it then picks up an in-store signaland delivers offers relevant to that store. Aisle 411 delivers store maps to shoppers tofacilitate quicker purchases, while delivering context-relevant offers.Based on our behavioral research on shopper behavior, the following are critical toensuring increased use of mobile in store:Get quicker. Mobile services that can be deployed instantly and save time at shelf willbring benefits to the shopper and can also help fuel category growth. Mobile services thatinterrupt shoppers will have the opposite effect. A good example is Scandit, which allowsmobile self-scanning and self-checkout for the shopper, eliminating the need to scan orpay for products at the end of the trip.Focus on the shopping experience. Go beyond the deal and use mobile to deliver animproved shopping experience that inspires and saves time and money. A Woolworth'sapp from Australia, for example, allows you to customize your shopping list based onstore layout to enable quicker shopping.Tailor services to category dynamics. The average shopper in baby care spends nearlytwo minutes at the shelf, but in milk, the average time is 20 seconds. The relative benefitthat any given service needs to deliver will differ by category.Tailor services to channel. The shopper's mission varies by the type of retailer you arein, and is a critical driver of behaviour in store: are they stocking up, or just quicklybuying one item? In hypermarkets, for example, where we see a lot of stock-up missions,shoppers will see value in apps that provide shopping lists or coupons with promotions onregular purchases. For single-item purchases in a convenience store, being able to quicklyfind the product they want and mobile wallet services will be more relevant.June 25, 2013 -- By MikeReMarketer estimates that mobile adspending will spike from $8.4 billion in 2012 to $37 billion in 2016. But in order for themarketing community, which is presently awash with optimistic predictions, to continueinvesting in the mobile channel, the return on this investment of time, treasure, and faithcan no longer be as murky as in years past.12
―The most significant issue for ad buyers,‖ reads a new report from MIT TechnologyReview, ―is that they don‘t know if the ads are working, like they do on desktopcomputers.‖ The report cites data from the Interactive Advertising Bureau, whichindicates that all media depend critically upon reliable metrics for audience reach.So is it really possible to take the guesswork out of mobile advertising? AD-X Trackingthinks so, and the company is opening operations in the United States to prove it.The AD-X Tracking platform is perfectly positioned to capitalize on these market trendsby delivering a comprehensive solution for tracking mobile campaigns for publishers, adagencies and brands.A full-service platform, AD-X Tracking monitors clicks, installs and in-app events toprovide up-to-the minute intelligence regarding mobile app usage and engagement.The technology lets users track, monitor and report mobile app or websites success.Available across every mobile platform, the solution provides global insight into an appcampaign‘s results from advertising sources, including social channels, mobile search,banner ads and emails/SMS. Other popular platforms include mobile web solutions, selfhostedsites, iTunes, Google Play, Amazon, server-to-server tracking and more.―We‘re helping advertisers pinpoint which part of their mobile advertising spend isdelivering the best possible results so they can optimize their campaigns and reach thebest possible audience every time,‖ says Phil Jones, Chief Technology Officer at AD-XTracking. ―The market for mobile advertising continues to explode and our success stemsfrom the value that we deliver to our clients. We‘re excited to open up shop here in theU.S. and look forward to the opportunity to grow our footprint around the world.‖Where are listeners using radio apps? Most likely at home. AOL and ad agency BBDOteamed up with Arbitron Mobile to look at how people are interacting with mobile media. Theirfindings show mobile isn‘t exactly living up to its name. ―Sixty percent of ‗mobile moments‘happen at home,‖ AOL VP of consumer analytics and research Christian Kugel told anAdvertising Research Foundation (ARF) conference yesterday in New York. ―In mobile consumerexperience, it tends not to be as mobile as we think it is,‖ he added. In fact, the research shows68% of all mobile minutes occur in the home. He said ―me time‖ usage also accounts for nearlyhalf (46%) of all smartphone app motivation, averaging 864 minutes per month. Those ―me time‖experiences include passing the time, relaxing, and alleviating boredom. Kugel said thecompanies wereable to see app usage peak in the morning and evenings, and trail off during workday hours.Here‘s how the study was done: Researchers at InsightsNow had 1,000 smartphone userscomplete a seven-day diary and make videos during the day to track how they were using theirhandset. It was followed up by in-depth interviews. Arbitron Mobile was used to track a mobilepanel for a 30-day period. The results are extrapolated from a database of more than 3,000mobile interactions or moments. Google director of advertising research Gunnard Johnson saidthat less-than-mobile smartphone usage fits what his company has also discovered — revealing68% of Google searches are done at home.13
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Page 3 and 4: thus, are struggling to respond to
Page 5 and 6: mobile.‖And, CMOs must understand
Page 7 and 8: The earliest mobile advertising too
Page 9 and 10: The upheaval that the Internet has
Page 11: But when we ask respondents whether
Page 15 and 16: Mobile Internet advertising is the
Page 17 and 18: How? With ads that are native to th
Page 19: There's an onus on publishers to im
Page 23 and 24: Some mobile analysts mistakenly bel
Page 26: He may even catch the tail-end of t
Page 30: In these campaigns, users don‘t s
Page 34: Unaided brand recall was 43% for au
Page 38 and 39: The technical hurdles are formidabl
Page 41 and 42: Privacy IssuesApple has now phased
Page 44: Google has the same complaint in th
Page 47 and 48: Mobile‘s usefulness for shopping
Page 49 and 50: 1) CPG is adopting mobile faster th
Page 51 and 52: Performance-based pricing models ar
Page 53 and 54: eMarketer expects mobile video adve
Page 55 and 56: Listen To The Sound Of My VoiceA vo
Page 57 and 58: A new report investigating consumer
Page 59 and 60: The next day, Foursquare announced
Page 61 and 62: Expand context beyond locationLocat
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Using this tool, VocalizeMobile was
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the brands I see in commercials and
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"It's not just about trying to move
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―Mobile is becoming one of the fo
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time on a mobile device) could be r
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―travelers,‖ ―parents‖ and
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Failing to Connect with Users Durin
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Location is a big deal. For the his
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Adfonic, abuying platform for mobil
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media-consuming device. But what th
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Whether or not mobile users will be
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advertisers are coming to us for cu
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and an increased desire among custo
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7. Mobile Puts The “R” in Retai
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SoLoMo: Time to Get Social, Think L
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Companies and marketers who want to
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Making the most of a mobile video p
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―Since mobile rich media ad servi
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Triton Digital Chief Operating Offi
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mobile-centric ad unit? It seems cl
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The study goes on suggesting that t
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An overwhelming majority—92%- of
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―I think progress is being made
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Google also posted better-than-expe
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Mobile has also added another layer
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Facebook.Stock has climbed from und
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IAB: Almost two-third of mobile vid
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Mobile Marketing Analytics Are Diff
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There is gold waiting in every mobi
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Mobile ticketingParamount is runnin
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Digital Dimes to Mobile PenniesNow
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evenues in the third quarter after
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128
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Other research showed that TV ads w
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Lockhorn continued that monetary ch
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Among smartphone owners who havenev
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Display Ads' Dubious In-View Perfor
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We've heard Pandora CEO Joe Kennedy
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Talking Point: At the moment, most
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―Make one Web - ensure content an
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Companies such as Amazon, Starbucks
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4. Mobile advertising performs poor
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Recent developments meant to addres
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150
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152
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demographic reported having made at
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effectiveness, a banner click rate
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Digital Experts Tell Us The 7 Bigge
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The other concern I have with mobil
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This shift has been problematic for
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The 1800-Flowers mobile siteWith th
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Measuring mobile video beyond the c
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entries and then tries to provide r
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“It brings together the best of b
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172
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campaigns conducted between Novembe
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uild big money off of it," said Man
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But an effective way of combating u
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Analog 54% 36%Digitally influenced
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etailers’ recent efforts to scale
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That‘s a lot of consumer data to
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As mobile display advertising matur
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Mobile devices‘ smaller screens a
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The YP study shows that the sweet s
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These limitations depress demand fo
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Like similar studies before it, AdS
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percent. Trademob found that 22 per
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We Took Control Away4-day mobile im
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Statistics for the current year sug
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Key takeaways from the forecast:Spe
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52% of marketers report that they a
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Data from ScanLife’s “Mobile Ba
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vs. 10%); making a purchase on a mo
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Challenge Marketers on MobileAUGUST
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Marketers that push creative bounda
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Implications- If we had used the st
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uying against content or even vast
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action with a brand; however, it‘
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was relevant to them, making this t
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MOBILE INTERNET USE ACCOUNTED FOR 1
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ADVERTISERS, SHE CLAIMS. HOWEVER, A
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Study: More Users Clicking Ads, Ris
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Distrust, Irrelevance Temper Mobile
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About The Data: The 2012 Hipcricket
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topping the list in terms of consum
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Foursquare, about to celebrate its
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Here are the top tasks in terms of
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25.2% Newsstand (12)23.7% Lifestyle
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According to Nielsen the majority o
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