Mobile - Katz Marketing Solutions | Radio Advertising | Media Agency

As mobile display advertising matures, the number of accidental clicks should decrease.Fraudulent clicks should also subside as the industry gets a better handle on how toaddress mobile-specific challenges.In the interim, brands should carefully vet mobile inventory providers for reputablepublishers and specifics regarding click-quality controls and policies. Brands may alsotake advantage of ad verification tools and services, many of which offer blacklists ofhigh-risk sites and click-fraud offenders. Ad verification can also allow brands to activelypolice their own advertising activity to ensure maximum performance and efficiency.Corporate subscribers have access to all eMarketeranalyst reports, articles, data and more. Join the over750 companies already benefitingMobile Ad Click-Throughs Rise As Users Get CloserJames Dohnert | September 14, 2012Mobile ad click-through rates rise 1.48 times higher than the average rate when users getwithin one-to-two miles away from a business, according to new study.189