RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

116 RESPONSIBLE ENTREPRENEURSHIP
Figure 2: Revised Model of factors promoting competitiveness in tea manufacturing firms
in Sri Lanka
Implications
At present, competitiveness of Sri Lankan tea industry has been declined due to high competitive
pressure in the global market and several internal supply issues. Integrated frame work
that combining internal and external determinant of EO and innovation can be implemented
to overcome the problem of tea manufacturing firms and enhance the competitiveness of tea
industry in Sri Lanka. Therefore, to improve competitiveness of tea manufacturing firms in
Sri Lanka, it would better to strengthen the external relationships and owner/managers competencies.
Thereby enhance the EO and innovative behavior of the firm.
As revealed by case studies it is important to enhance the quality of tea by protecting the
image of “Ceylon Tea”. Further, it is vital to encourage tea manufacturing firm to expand
their product strategies by producing different kinds of innovative teas. To assure the best
quality in keeping with international standards, tea manufacturing firms needs to adopt “Food
factory concept” and obtaining international quality certificates. It is important to automate
the production process and implementing energy conservation technologies to cut down the
production cost in long run. Further, implementing computerized weighing system, strategies
to reduce post harvesting loss of green leaf and maintaining computerized data base to
ensure the traceability would help to upgrade the production process as process innovation
adoptions. As marketing innovation it is important to encourage tea manufacturing firms to