RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Living Labs (LILA): A community driven approach to technology transfer… 309
and organizational issues may hinder the adoption of a technology solution in a different context
than originally envisaged.
Systemic innovation for internationalising entrepreneurship
The spectrum of innovation activities is consistently growing; motivating the innovative
cycles for reshaping products and services, leading management through internationalising
entrepreneurship (Webster, 2004). The ongoing competition and globalisation forces have
backed a systematic approach to innovations, connecting trends of global markets and networked-based
philosophy for economic and societal developments (Moon, 2008). These developments
and networks lead to innovative ecosystems with a range of collaborations, exchange
of ideas, skills and interactions. Actors sharing their competencies, resources and facilities
practice innovation and further their presence in the ecosystem (Finley, 2007). Innovative
ecosystems are governed by open business models, which amplify the complex nature of technology
transfer and internationalisation process. There is a need for catalysers of systematic
change to show off the systematic nature of innovations reflected through the instruments of
smart innovations (Foray, 2009). Within this context, the concept of living labs offers usercentric,
open and real environments to accomplish the innovation. Collaborative innovation
is offered in living labs for experimentations, research, development and product innovations
using specific tools (modelling) and methodologies (SDLC and Prototyping) through collaborative
platforms (Dechezleprêtre et al., 2008). These projects based in real life user-centric
environments help community building through innovative ideas and product developments
and their disseminations (Abdel, 2011).
The prime focus of living labs is to operate within the market, maturing developed services
and technologies for the betterment of the community; consequently raising the acceptance
of integration of community-driven development approaches (Abdel, 2011). Various
initiatives have been taken through the concept of living labs during the last half decade and
the real life methodologies are demonstrated, experimented and developed in a series of European
Commission Framework Programmes. The European Network of Living Labs (ENoLL)
has further institutionalised the concept and by 2015 noted 388 labs operating in the whole
world for community development projects (Wendin et al., 2015). Although the concept of
living labs has gradually been maturing and has generated valuable products through conceptual
and methodical streams of ideas; it still requires more empirical tests on its effectiveness,
impact and methodologies to understand the cross-border requirements (Van et al., 2007). The
role of innovation network catalyser is required to be fulfilled by the methods, practices and
processes by demonstrating a specialised and professional outlook. The articulation of proposed
product valuation requires strong integration with the innovation ecosystems in living
labs (Buckley & Casson, 2009; Tawney et al., 2013). The living lab project “XploR” demonstrates
the requirement of strong collaboration of innovation networks through systematic innovation
paradigm. The development of project “XploR” has also shed light on how systematic
innovation could effectively accelerate the internationalising of entrepreneurship.
Cross-disciplinary systematic innovations cannot be produced by autonomous activities
of a single organisation due to the various demands of users’ needs and its use in diverse cultures
(Arora, 2002). The collaborative platform for cross-culture product development requires
a systematic overview of users’ needs, demands, experimentation with their help and keep-