RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

430 RESPONSIBLE ENTREPRENEURSHIP
ity in an urban system approach. Education and culture of citizens as well as the results of
educational and cultural institutions actions in urban area are very important to understand
the needs of citizens and the level of implication in urban life. The city is a part of a country
and it is a component of a national system. For this reason, it is also important to integrate
the city in the region as a component and to define all possible links with other
components of this system.
All these 5 components of the context influence the urban mobility and the urban mobility
will influence and modify these. The lack of mobility in urban area could affect the transport
system (the main impact will be on the efficiency of the transport system) not only through
the level of demand but also through the level of socio-benefits. Urban mobility has a huge
role in education and culture, the movement of people and things opens the door for people
to have access to knowledge and information.
The context of urban mobility and the existence of new technologies are the main reasons
for the request of a new concept in terms of mobility and this new concept is called Mobility
as a Service.
Mobility as a Service (MaaS)
Mobility as a Service (MaaS) is a new concept which will shift the mobility from the privately
owned vehicles and a specific transport mode to a service based on various transport
solutions and modes. The customer will express its transport requirements and the MaaS system
will provide the best transport solution based on the customer’s profile.
Figure 4: MaaS – conceptual model