RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Mobility as a service in smart cities 435
The impact of MaaS on transport system, urban environment and businesses could be
defined as direct impact and indirect impact. In the category of direct impact, the following
aspects have to be highlighted: impact on the natural environment of the city, impact on the
quality of life, impact on the urban business environment, impact on the region and country.
Another important aspect is to manage the risk of implementation the concept of mobility
as a service. The first step is to identify the risks and the sources of these. The second
step is to define a set of measures to counterattack on these risks.
Based on this succinct cost benefit analysis the mobility as a service MaaS could be defined
as a new and innovative way to manage the transport problems in urban area and the implementation
of MaaS in cities will facilitate the transformation of them into smart cities.
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