RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Effect of core competence on sustainable competitive advantages of batik Banyumas Small… 125
ing to Chiarvesio (2004), a leading company is characterized by dynamic strategic behaviour
in their ability to innovate, have a proper relationship management with market, suppliers,
internationalize the process, organize and manages the business network by creating a new
value for the customer (Mizik and Jacobson, 2003). Based on this explanation and previous
empirical findings, hypothesis can be constructed,
H3: Inovation competence have a positive impact on firm’s competitiveness
Relationship between competitiveness and business performance
The result from Diosdad (2003) study shown that competitiveness can be viewed from
company’s position compared to their competitors’ weaknesses and strengths. Competitiveness
was derived from the ability of a company to keep their source superiority and its capability.
Competitiveness indicates the company’s skill and source superiority viewed by the
customers or based on the lower cost attainment, market share and portability performance.
Competitiveness can also be viewed from the amount and source of capital accumulated by
the company.
According to Barney (1991), a company can be identified as a company that has mutual
competition when it applies to value creation strategy, which is not simultaneously applied
by their competitors (Sinkovics et al., 2004). (Jennings and Lumpkin, 1992) stated that there
is a lack of study focusing on the SMEs, as a matter of fact; environment and strategy strengthened
the company’s performance. Strategic approach has a potent to improve competitive ability,
which provides a contribution to the company’s performance improvement (Sinkovics et
al., 2004). Respatya (2001) stated that a company that produces goods and service has basically
started paying attention on its competitive advantage to keep its surviving to earn profit.
Competitive advantage pushes the SME’s business performance through profit generation,
sales development, and increasing the number of customers. Lisman et al., (2004) and Ariya
(2003) states that competitive advantage has positively influenced the organizational performance.
In batik industry context, Meutia (2013) found that competiveness affect on firm performance.
Based on these explanation and previous empirical findings, the hypothesis can
be generated,
H4 : Competitiveness have a positive impact on firm’s performance
Based on the proposed hypotheses, a theoretical framework could be developed as shown
in Figure 1. Dimension of core competence (relationship competence, adaptation competence
and innovation competence will effect on competitiveness of firm and competitiveness
directly effect on firm performance. We assume that competitivenes and performance are a
part of sustainable competitive advantage.