RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

A methodology for collaborative performance estimation of industrial enterprises… 373
began sharing histories orders and medium-term forecasts to help partners make more precise
decisions. The next Level 3 (Relational trust) histories of orders and forecasts already
freely shared through Web interactions. Shares are strategic information such as penetration
of markets and plans to introduce the technology. The last Level 4 (Collaborative trust) has
shared all relevant strategic information, including market penetration, ways to implement
technology, studies the external environment and costs.
Skills enhancement capability. On Level 1 (Limited trust) does not provide investment to
develop skills associated with building relationships. But the Level 2 (Transactional trust)
are systematically investing to ensure the efficiency of transactions and achieve a fair relationship.
The next Level 3 (Relational trust) make additional investments in technologies and
processes to increase interaction between employees, pushing to improve decision making
and generate ideas. The last Level 4 (Collaborative trust) partners can now consider the capacity
and capabilities of others as an extension of their capacity and skills. Share is the intellectual
and technological resources to enable each other to improve their competitive skills.
Empathy capability. On Level 1 (Limited trust) interactions are characterized by shortterm
benefits. Long-term survival and thriving is not a concern of management. But the Level
2 (Transactional trust) influential partners by facilitating payments and other behavior. Business
organizations follow corrective actions when partners complain of unilateral decisions.
The next Level 3 (Relational trust) efforts to create an atmosphere of empathy. The agreements
are intended to ensure long-term profitability for all parties. Consumers always pay
on time. Suppliers respond to the specific requirements of users to create added value. To
share benefits and risks. Business organizations proactively take into account the needs and
welfare of others when making management decisions. The last Level 4 (Collaborative trust)
there are intense, deep interactions supported by the collective decision-making. This eliminates
unilateral decision. This is achieved through inter-organizational development strategies
and formation of teams to jointly develop new products. Relationships are characterized
by collective problem solving. Business organizations actively evaluate and pursue opportunities
for renewal in response to competitive changes in the external environment.
Assessing levels of maturity of trust
According to the author’s four levels of maturity of trust related to collaborative innovations
are sufficient for practical application of the model, because these levels take into account
all the factors identified in the literary study of trust maturity.
In this model each of the critical success factors are evaluated to determine how well they
are reached. In order to assess the maturity of trust associated with the collaborative innovations
is developed specialized system for evaluation. With this system, is possible to test the
current level of the trust among organizations realizing collaborative innovations and identify
imperfect business processes that require improvement. The success factors are evaluated at
ten point scale (1 to 10). Then, the results are averaged. The average scores lower than 7 are
considered as weaknesses. The developed evaluation system includes three main criteria:
– Approach. In this aspect is estimated commitment of an organization and willingness
of its management for the implementation of trust evaluation and organizational competencies
for practical application of collaborative innovations;
– Deployment. In this aspect is estimated scope and progress of implementation of trust
evaluation at various business actors;