RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Social enterprise as the initiator and coordinator of community health awareness campaign 245
start very early, preferably at the beginning of primary school. Depending on particular country
and community, a number of prevention strategies can be employed to preserve hearing.
The chosen approach will depend on the source of loud sound (e.g. personal audio device or
rock concert) and the motivation of the individual (Krug et al. 2015). Motivation, in turn,
often depends on the individual’s perception of the health threat; understanding this is important
for the development of effective prevention strategies. According to Olson only a separate
and “selective” incentive will stimulate a rational individual in a latent group to act in a
group-oriented way (Olson, 1971).
Recently the attention of the European Commission services has been drawn to the need
to reassure itself that sufficient preventive measures are in place to prevent hearing damage
among children and adolescents from the noise of personal music players and radio communication
devices including such a facility (Rydzynski & Jung 2008, Krug et al. 2015).
Well-designed health communication activities help individuals better understand their own
and their communities needs so that they can take appropriate actions to maximize their health
(Martin et al. 2006). In raising children awareness on the noise related topic, there is usually
a lack of public awareness about how excessive sound exposure damages hearing and the
consequences of hearing loss (Folmer et al. 2002). In general, people tend to take hearing
for granted until their own hearing loss becomes so severe that it interferes with communication.
Because most teachers, school administrators, and parents are not aware of the problem,
hearing prevention programs and the preventability of NIHL are given a low priority if
they are considered at all (Folmer et al. 2002). A relatively small number of teachers, audiologists,
nurses, or trained volunteers presented hearing prevention curricula in selected classrooms.
However, if the person who implemented the program retires, moves, or stops making
such efforts for other reasons, hearing conservation education in those schools usually diminishes
or ceases completely (Folmer et al. 2002). Described background corresponds to situation
in Slovenia. The problem of exceed noise is governed by the state regulated health system,
where kids are exposed to a preventive medical examination in the 1 st , 3 rd , 6 th , and 8 th grade
of primary school and in the 1 st and 3 rd year of high school. Hearing tests that can determine
what kind of hearing loss kids may have are carried out in 6 th grade only. This is not sufficient
for the monitoring of various impacts on the hearing of children. Several sources recommend
regular check-ups as a method to identify the onset of hearing loss (Krug et al. 2015).
High-risk populations (secondary school pupils or college students) should be encouraged to
have regular hearing checks. Schools, offices and communities should be encouraged to organize
hearing screening (Krug et al. 2015).
Social enterprises as a service provider
Recently, socially motivated forms of entrepreneurship, that is social entrepreneurship (SE),
have gained attention due to their promise of alleviating social problems such as poverty, discrimination,
or exclusion (Estrin, Mickiewicz, & Stephan 2013, p. 249). On the other site,
SE have emerged as significant organizational players in market economies (Di Domenico,
Haugh, & Tracey 2010). For the purpose of this paper, I adopt the definition of SE as a sustainable
business enterprise solution that leads to social wealth enhancement and benefits society,
and in which profits generated from market activities are used exclusively to advance
the purpose of the organization (Leadbeater, 1997; Thake & Zadek, 1997). Social enterprises