RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

A methodology for collaborative performance estimation of industrial enterprises… 369
It is too difficult building skills and motivation to evaluate the potential for cooperation,
which determines the appropriate intensity of interactions and consequently the right level
to trust. However, this is the initial step towards the use trust as a catalyst for collaborative
innovations. To know the different levels of trust and to know the conditions when they are
appropriate Fawcett et al. (2012) developed a model for a model of maturity confidence.
As businesses develop their capabilities, they increase levels of trust maturity, which
increased possibilities for realization of collaborative innovations. To achieve cooperation
based on trust, initiatives to build trust must meet the following requirements: have sufficient
time for development; to generate sustainable positive results; to instigate appropriate investments
to achieve synergies. If any of these conditions is not met, participants halt progress
towards trust-building for the implementation of cooperation.
Although trust is based on experience, not time but intensity of interactions is key to maturity
of trust. Some interactions that are oriented towards creating products and managing transactions
does not need to evolve over the level of transactional trust. In other cases, businesses
can meet potential partners who have unique products and technologies and speed should build
relations based on a high degree of trust in order to benefit from being first to market.
Managers who are able to identify unique opportunities to inform about its potential to
persuade partners to participate in joint activities and to motivate investors can contribute to
the rapid progress of business organizations towards trust-based cooperation.
Model to assess the level of maturity of trust between businesses
After extensive literature research the author has decided to build a model to assess the
Levels of maturity of trust.
It was decided the model structure is made up of three elements (Fig. 1):
– Levels of maturity of trust;
– Critical success factors for achieving Levels of maturity of trust;
– Organizational practices to reach Critical success factors.