RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Sustaining social and rural entrepreneurship towards hybrids 65
reconcile economic growth in terms of generation of income and rate of employment in areas
traditionally disadvantages, providing environmental protection against pollution, facing negative
externalities and diseconomies, for promoting cultural and social development of rural
communities. Promoting rural development tends to emerge as driver for social and economic
growth within territories and communities providing a template for doing business coherently
with linking profit, financial gains, economic and social value for consumers and citizens.
Rural development policies seem to drive new entrepreneurial ventures to bridge social and
market aspects related to the market and economic business by promoting wealth, environmental
and social benefits or gains for countries and people living in rural territories.
Towards Hybrid Organizations
Organizations tend to achieve greater legitimacy conforming to the expectations of the
key stakeholders in their environment by enhancing credibility of their actions for survival.
Legitimacy as constitutive belief can be embedded in organizations gaining legitimacy by
the adoption of new models of action actively cooperating to promote new logics of social
reality (DiMaggio & Powell, 1983; Meyer & Rowan, 1977; Suchmann, 1995). Developing
innovative ways of doing business that align profit and social impact is leading to social business
hybrids as organizations that bridge commercial and economic activities with addressing
social problems by adopting a social or environmental mission. Social business hybrids
are facing the challenge of aligning the activities that generate profit, to be intended as the
value captured by the organization for its owners with the activities that generate impact as
the value created by organization for society in terms of environmental and social benefits.
Hybrid organizations tend to innovate by reconciling competing expectations promoting coherence
between value capture and value creation (Santos, Pache & Birkholz, 2015). Hybrid organizations
tend to incorporate and reconcile competing elements drawn from different
institutional logics (Pache & Santos, 2013) to secure endorsement from field-level actors managing
heterogeneity of logics for ensuring the organizational functioning and reinforcing organizational
actions (Besharov & Smith, 2014). Hybrid organizing seems to be related to
activities, structures, processes and meanings by which organizations tend to combine aspects
of multiple organizational forms (Battilana & Lee, 2014).
Understanding the role of social entrepreneurship
Social enterprises tend to behave as hybrid organizations combining the organizational forms
of business and charity (Battilana & Lee, 2014). Social entrepreneurs playing an important
role in economy and society focus on creation of social value because of the existence of residual
values taking non financial forms and possibility of investments for economic growth and
social progress (Auerswald, 2009). Social entrepreneurship seems to refer to an ability to leverage
resources that address social problems (Dacin, Dacin & Matear, 2010) creating social value
without being important the value generation occur from within or outside the organization’s
boundaries. The distinction between social and commercial entrepreneurship can proceed along
a continuum ranging from purely social to purely economic element. The types of activity that
fall under the social entrepreneurship chapter are significantly heterogeneous (Austin, Steven-