RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

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Service quality and brand personality in hotel and hospitality the case of Romanian hotels 177 Table 1: Final KMO Test KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .945 Bartlett's Test of Sphericity Approx. Chi-Square 4441.553 df 406 Sig. .000 Table 2: Final Communalities Table Communalities Initial Extraction q1 .795 .728 q2 .585 .441 q3 .733 .692 q4 .817 .830 q5 .756 .743 q6 .758 .496 q7 .774 .566 q8 .671 .564 q9 .641 .541 q11 .635 .583 q12 .810 .684 q13 .800 .714 q14 .831 .811 q15 .746 .718 q16 .788 .755 q17 .820 .739 q18 .779 .740 q19 .793 .728 q20 .856 .816 q21 .859 .822 q23 .734 .581 q25 .831 .739 q26 .854 .898 q27 .816 .837 q33 .843 .539 q34 .840 .494 q36 .546 .476 q41 .850 .887 q43 .846 .864 Extraction Method: Maximum Likelihood.
178 <strong>RESPONSIBLE</strong> <strong>ENTREPRENEURSHIP</strong> Table 3: Final Total Variance Explained Factor Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared Loadings Total % of Variance Cumulative % Total % of Variance Cumulative % Total 1 17.288 59.613 59.613 16.928 58.372 58.372 15.154 2 1.619 5.583 65.196 1.188 4.096 62.468 13.583 3 1.419 4.895 70.090 .868 2.992 65.461 12.771 4 1.080 3.722 73.813 1.042 3.593 69.053 10.879 Extraction Method: Maximum Likelihood. The factors and the variables that they determine are the following: Service quality: 2, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21 Employee quality: 1,3,4,5,6,7,8,9 Brand personality: 23, 25, 26, 27, 33, 34 Brand value and brand loyalty: 36,41,43. Initially, the perceived service quality was measured by questions from 1 to 22, brand personality was measured by questions from 23 to 34, brand value was measured by questions from 35 to 39 and brand loyalty was measured by questions from 40 to 43. After analyzing the four factors obtained from the exploratory factor analysis, we can find the remaining questions in the below table. Table 4: Factors and variables Service quality Employee quality Brand personality Brand value and Brand loyalty Q2 Q1 Q23 Q36 Q11 Q3 Q25 Q41 Q12 Q4 Q26 Q43 Q13 Q5 Q27 Q14 Q6 Q33 Q15 Q7 Q34 Q16 Q8 Q17 Q9 Q18 Q19 Q20 Q21 At this stage we can say that the exploratory factor analysis makes sense because the factor structure fits with the one proposed by the theory. Reliability analysis (running the Cronbach Alpha scores) refers to the consistency of the item-level errors within a single factor. Reliability means that a reliable set of variables will
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National University of Political St
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Copyright ©2016, Comunicare.ro All
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Scientific Committee • Laurenþiu
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Efi VASILEIOU, Iordanis KOTZAIVAZOG
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Preface The present volume comprise
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The Tri-Anthropo-Type Paschalidis b
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Behavior of entrepreneurs and volit
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Digital social media marketing for
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Older people in digital creation co
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Sustaining social and rural entrepr
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Exploring the role of entrepreneurs
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Strategic management for SMEs in a
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Effect of core competence on sustai
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Page 171 and 172: Service quality and brand personali
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How to create a social enterprise:
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How to create a social enterprise:
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Social entrepreneurship and co-crea
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Social enterprise as the initiator
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The state’s influence on the deve
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Rediscovering ethics and the import
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Ethical aspects of accountancy and
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Matrix-based model for promoting th
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Networks and open innovation
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A methodology for collaborative per
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Quintuple Helix co-creation as a pi
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New perspectives in developing the
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Business environment and entreprene
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Proceedings of the 9 th Internation
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RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

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