RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

194 RESPONSIBLE ENTREPRENEURSHIP
The disadvantages of tourism development are as follows:
– Lack of two- and three-star hotels.
– Outdated tourist infrastructure.
– Low quality of tourist service.
– Lack of tourist agencies in the regions.
– Poor condition of the local roads and access roads to the historical monuments.
– Lack of entertainment.
– Lack of high-quality catering facilities and souvenir/hand-made thing trading objects.
– Absence of the strategy to use tourist potential.
– Deficient management of tourism development.
– Poor level of tourist routes marketing.
– Lack of tourist information centers.
– Low service quality at guesthouses and lack of guesthouses.
– Lack of local guides.
– Lack of cultural and entertainment arrangements.
The threats of tourism development are as follows:
– Pollution of tourist zones and decline in the tourist potential owing to the deficient waste
management system.
– Decline in the forest fund and environment degradation.
– Political instability and decline in the number of foreign tourists in the country.
– Increased prices of energy carriers.
– Near location to the border.
– Natural calamities.
Deriving from the hereof analysis, we can clearly see that weaknesses of tourism development
in Georgia are mainly linked with scarcity of tourism infrastructure. Despite of the
economic and climatic crises in the country, the sector of tourism of Georgia shows some
progress and the future prognosis is also quite optimistic based on the volume of recent investments
to the tourism infrastructure in the regions of the country (Table N2). Correspondingly,
increasing investments facilitate to international incomes, higher number of employed in
tourism sector and increase of income from tourism, which is evidenced with higher assignments
to the State Budget. The undertakings provided by the Government in view of stimulation
of development of tourism are as follows: development of tourism infrastructure,
improvement of service quality, wide-scale marketing campaigns on internal and international
markets, introduction to the new markets and promotion of touristic products.