RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

450 RESPONSIBLE ENTREPRENEURSHIP
ics of business ethics and culture as prime mediating factors on the integration of Turkish
industry trading in Romania.
Organisational culture can be characterised by the consistencies of shared assumptions across
multiple circumstances, within the domestic habitat and the appraisal of external foreign affairs,
grounded by values, societal norms (Schein, 1992). It can also be argued that culture is also
formulated by beliefs contributed by the members and leaders of a particular culturally conscious
company (Ozer, 2012). Due to the facets of organisations developing in Turkey and
Romania, sparked by centuries of shared economic and political advancements, cultural differences
may not be that different from each other, as they are built on such experiences.
The socio-political implication of intercultural dialogue has proven to resolve and further
develop economic activities between two distinct nations, on a micro and macro level of trade.
In order to appreciate all facets of this paradigm shift, it is necessary to understand the interactions
between religion, culture, and conflicts as a spectrum of an evolving industrial relationship.
As mentioned earlier in this study, the conflicts between two cultures are a necessary
evil in order to know precisely which societal domains need diplomatic effort. Identity is
grounded in the process of unique consciousness, and is sometimes narrowed and hardened
in the aftermath of a dispute, which is expected between two countries that embody different
religious backgrounds like Turkey and Romania (Alrassi, 2013). This sense of corporate
and cultural identity fortifies the self-esteem of the individual and the company being represented
in a given corporate predicament, which also makes it easier to reluctantly accept
changes in business deals with other parties with fearing the loss of traditional values and
principles. This is especially true within poly-ethnic societies where businesses need to be
evermore conscious about how they articulate their marketing to such diverse audiences, which
is becoming increasingly difficult in the modern world where isolated segmentation is now
unrealistic. Therefore, as the historical relationship between Turkey and Romania has drawn
political and economic strength from its early turbulence between other nations, there is now
more clarity established for a sustainable harmony. This needs to also take into account that
culture coincides with the concept of community, and is therefore a unified identity in the
context of corporate partnerships and international brand development through mergers and
acquisitions (Alrassi, 2013). The holistic and psychological facets that underpin cultural differences
between Turkey’s Islamic population and Romania’s Christian population influences
variance in human behavior, which has inevitably manifested in challenged business ethics
over time until inter-cultural cohesion has found stability.
Inter-cultural dialogue is a gradual process between two nations that hold distinct religious
differences that underpin their business ethics, which has proven to only progress the
friendly integration of Turkey in Romania further in contemporary times. This is evident in
key points in recent history where members of political power from both countries have made
an effort to maintain frequent contact and mutual agreements in trade. Traian Basescu, the
president of Romania, attended a state visit to Turkey in 2011, which was organized to sign
the Strategic Partnership Declaration; an agreement with the mission to reinforce bilateral
relations in every societal domain, especially regarding political and economic interests. The
execution of this agreement was also signed on the Action Plan documents when Titus Corlatean,
the minister of foreign affairs of Romania, visited Turkey in 2013. Turkey’s bilateral
cooperation with Romania is constructed with important economic and commercial objectives,
which has driven more investment than ever, thus making Turkey the largest trading
partner for Romania in the Balkans. According to the website of the Republic of Turkey ‘Min-