RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Tourist production and regional development 193
Several international chains are also expanding in Georgia. The construction of a Sheraton
hotel is planned in Gudauri. The majority of hotels being constructing are located in Tbilisi
and the Ajara, Samtskhe-Javakheti, Imereti and Kakheti regions.
Factorial analysis of tourism development in Georgian regions
The branch of tourism has been a priority of the economic development of Georgia for
the last 20 years. Since the 1990s, much has been done to rehabilitate and reconstruct the
branch of tourism what is evidenced by the statistics. Despite the evident positive changes,
to date Georgia has used only little of its tourism potential.
The goal of the economic policy of tourism development is the maximization of the incomes
in the regions gained from tourism. This goal is a part of the goal of economic growth and development
of the country. There is no contradiction, but a harmonious and complimentary association
between them. At the same time, the interim goals are specified and formed in a different
way, as objectively, it is their realization allowing the tourism development in the regions of
the country and improving the well-being of the locals (Metreveli & Gogorishvili, 2015).
The implementer of the tourism policy in Georgia at the federal level is Georgian National
Tourism Administration at the Ministry of Economics, and regional tourism management services
at the regional level. Despite its 20-year-long existence of the tourist body on the executive
authority, it failed to develop and submit the government a long-term concept of tourism
development (what is particularly true for the individual regions), which must be in compliance
with the long-term developmental perspective of economic development of Georgia (the
latter is also deficient).
The present-day opportunities to develop tourism in the regions of Georgia are as follows:
– Rich natural and cultural heritage;
– Growing trend of building high-standard small hotels.
– Offering new organized tourist service packages.
– Supporting the improvement of the tourist service quality.
– Opening high-quality catering and tourist facilities.
– Improving tourists’ awareness and popularization through relevant marketing campaigns.
– Developing joint trans-boundary and inter-regional tourist routes (with Ajara).
– Developing a single tourist system of the region and preparing the guide-book.
– Developing new tourist products.
– Establishing information centers in the regions.
– Arising the community’s interest in tourist business.
The advantages of tourism development are as follows:
– Growth tendency of the number of tourists in the regions.
– A great number of hotels and family guesthouses.
– Realization of the tourist infrastructure rehabilitation and construction projects.
– Making tourist routes in the national parks.
– A great number of historical-cultural monuments.
– Diversified landscape, flora and fauna
– Folk trade traditions.
– Mountain resorts of the world importance.