RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

354 RESPONSIBLE ENTREPRENEURSHIP
Results
It goes too far to provide all the results of the research, so we focus on the ambidexterity
of Ampelmann, the ambidexterity of managers, the performance context, and Ampelmann’s
mission, vision and values.
The ambidexterity level of Ampelmann
Ampelmann’s current balance between exploration and exploitation activities was measured
based on how all the respondents viewed the extent to which and the balance in which
Ampelmann explores new opportunities and/or exploits existing products.
Figure 3: Exploration and exploitation at Ampelmann
The results show that Ampelmann, according to its staff, is more explorative (average score
5.4) then exploitative (average score 5) in nature. However, with a .5 difference, the two values
are relatively close to each other. The proxies for the level of exploration and exploitation
show that Ampelmann has relatively equal levels of both. In that sense, Ampelmann can
be seen as an ambidextrous firm. Since no measure could be found to indicate ’high levels
of exploration and exploitation’, it is more difficult to judge Ampelmann by this definition.
Most scholars argue that truly ambidextrous organizations excel at both. When this would be
interpreted as scoring 6.4+ (top 10th percentile of the highest possible score is then taken as
the indicator of a high level) on both exploration and exploitation, Ampelmann is not (yet)
a truly ambidextrous firm.