RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

The Tri-Anthropo-Type Paschalidis business model. A new tool for the interpretation… 15
The basic principles of the Tri-Anthropo-Type Paschalidis Model
The Tri-Anthropo-Type Paschalidis Model connects the brain with personality, behavior
and the way in which people perceive, manage and act out their emotional and biological
functions (Paschalidis, 2014b; Paschalidis, Vlogiari, Karaviti & Chiou, 2015; Paschalidis &
Stathopoulou, 2012a). The basic principles of the Model are as follows:
According to the Model, every person belongs to only one of three distinct personality Types:
A-, B- or C-Type, differentiated mainly by brain function and plasticity. The three personality
Types are classified according to certain physiological, neuroanatomical and neurochemical
characteristics as well as personality traits , which are genetically specified and inherited
from one’s biological parents (Paschalidis & Stathopoulou, 2012a). The three personality Types
originate in the differentiations in the function of the three brain structures of the limbic system:
the temporal lobe, the amygdala, and the hippocampus (Paschalidis & Stathopoulou,
2012b). Under conditions of intense pressure, the function of the neurotransmitters of serotonin
and dopamine in the above structures becomes disturbed because of the overfunction of
those brain structures (Paschalidis, 2013, 2015). In the cases where large amounts of serotonin
are stored in the temporal lobe, certain personality and behavioral traits appear that belong to
the A-Type. This Type is visual, processes information instantly and acts immediately. In the
case that a large amount of dopamine is stored in the amygdale, there appear traits that belong
to the B-Type: this Type is auditory and processes information successively, that is why he/she
is cautious in action. People who experience dysfunction in both dopamine and serotonin exhibit
characteristics that belong to the C-Type: they are kinesthetic, they process information with
persistence and attention to detail and insist on completing their targets (Paschalidis &
Stathopoulou, 2012c; Paschalidis, 2014d). The Model introduces what it defines as the “dominant
gene” factor, and defines the way each person handles and manages their life and relationships
(Paschalidis, 2014e). This also plays significant role in Type-specific characteristics
(Paschalidis, 2012a, 2012b & 2012c).
The personality and behavior of an entrepreneur based
on the Paschalidis Model
Based on the Model, the personality traits and the activity of employers are determined
by the brain’s neurotransmitters (Paschalidis, 2014c). For A-Types, serotonin, the neurotransmitter
of “action”, plays the most significant role: when it is at low levels in the brain, it makes
A-Types fast and effective, while when at high levels it makes them extremely hasty with
negative results in their actions. For B-Types, dopamine, the neurotransmitter of “negotiation”
plays the important role – when it is found at low levels, it allows the person to take
action but when at high levels it condemns the person to cyclical, repetitive thought that forestalls
action. For C-Types action is determined by the simultaneous function of both serotonin
and dopamine. When serotonin and dopamine are in the right and sufficient quantity
in the brain, then people have calm, swift and efficient action. When, however, the levels of
both of these hormones are high, they force the person to impose on those around him, and
when those around cannot perform to his expectations, he dismisses them (Paschalidis, 2015).
In A-Type businessmen, haste and tension give them agility in overcoming obstacles and
make them practical, confident and perceptive. Their inner tension makes them spontaneous