RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

250 RESPONSIBLE ENTREPRENEURSHIP
NIHL issues. One study, which evaluated the effectiveness of hearing conservation education
in high school students, showed an average increase of 16% correct responses following the
educational program (Martin et al. 2006). A second study presented an educational program
on hearing conservation to elementary school children and found that their knowledge regarding
NIHL improved by an average of 23% (Martin et al. 2006).
Proposition 4: Due to diverse natures of CSC partners, relationships in CSC are very
important and sensitive in many cases. Performance and behavior of one partner can interact
other partners as well and has a strong influence on CSC.
It was fund that the partnerships are strengthened when the parties think continually about
value creation. This involves scrutinizing each organization’s resources and capabilities to
see how they can create value (Austin 2000). In CSC, it is more likely that positive change
will take place if both partners are able to overcome or at least lessen these costs (AL-Tabbaa,
Leach, & March 2014). Poor communication and partner understanding can lead to various
problems including expectations and requests that the company managers view as
inappropriate. These can become self-defeating for the alliance (Berger, Cunningham, &
Drumwright 2004). Partnership can be obstructed due to the power imbalance. It can result
from a situation where one party is perceived to be in a stronger position than the other, which
is typically caused by a perceived unequal flow of benefits between the partners (e.g., control
of resources by one partner) (AL-Tabbaa et al. 2014). Established NIHL partnership was
governed through joint meetings where all the involved partners have equal rights.
Conclusions
An incentive for the present study was noise related hearing loss awareness prevention campaign,
initiated by social enterprises that form cross sector collaboration. According to several
scholars (Babiak & Thibault 2007, Murphy et al. 2012) there is no doubt that CSC is well
known and established method of solving local, national and international problems. Author
believe that besides other positive effects, CSC connects partners, improves efficiency, reduces
duplication etc. Cross sector collaboration can contribute to all partners involved NIHL awareness
campaign. Various interest collaborations that exceed one sector can be found in different
areas such as health, environment, social services, safety and security. Collaboration will
develop when partners will seek for critical competencies that they cannot develop by their
own. For the fulfillment of social mission, social enterprise will try to find and partner with
potential investors and partners that will support and help social enterprise. It is wise from the
social enterprise perspective to evaluate potential partners by which they wants to cooperate.
Literature and this case suggests that social enterprise will have to find the right way to introduce
social mission and values to potential partners with different goals, missions and risk perception.
To date, there is only limited number of publications that covers social enterprises
and CSC. Opposite, cross sector collaboration where commercial enterprises are involved is
analyzed and described extensively. The question arises whether CSC to commercial enterprise
studies can be applied in CSC to social enterprise problems. The difference between commercial
and social enterprise is significant – while the commercial enterprise will focus their
activities on revenue streams, social enterprise will try to fulfill their social mission.