RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Mobility as a service in smart cities 433
tems and to select the proper transport solutions for a specific user (as the virtual person asked
the system to do).
The financial aspect is important to open the market for new businesses as well as to attract
more users into the system. Financial Functions has the role to distribute the budget of a trip
to various transport systems involved in this trip and also to find the less expensive alternative
transport solutions for a specific need.
New businesses on MaaS Market
MaaS will add more value and will open the market for new businesses in the domain of
mobility of people and goods. The most important entity which is needed for implementation
of MaaS is the mobility operator or MaaS operator. This has to be an independent entity
(public or private) which is able to perform the mobility activities in terms of satisfy the user
needs. On the other hand, the public transport operators are trying now to change their role
in a supplier of mobility with more multimodal and integrated transport solutions (bikes, cars,
boats etc.).
Based on the MaaS architecture presented a list of services was elaborated to support the
development of the system:
– Operation of MaaS
– Financial clearing
– Data collection and processing
– Cloud computing and big data
– Communication
– Mobile applications
– Data interfaces
– Transport and trip planning
This list of services will generate opportunities for new businesses, the main goal is to
ensure the development of a high number of new businesses. Every functional area has to be
covered by real services provided by different companies, the main issue is to keep a maximum
number of companies to ensure the freedom of the market with no interference from
monopolistic or oligopolistic players.
MaaS is the result of different businesses and the complexity of the architecture needs a
special attention in defining the components as well as the relations among them. This could
be a real challenge and the framework of Maas has to be developed having as starting point
the architecture and the organisational component of it.
The MaaS market needs an architecture as a main conceptual tool, but needs also a framework
especially focused on economic and legislative aspects. An organisational architecture
could offer a good image on the context of MaaS and it could define the relations between
different entities involved in mobility (for instance the owner of the vehicle, the public transport
operator, the user and so on). Starting from this point it is important to define STEEP
(Social, Technological, Economic, Environmental and Political) factors which are defining
the context of MaaS.