RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Social enterprise as the initiator and coordinator of community health awareness campaign 243
ness of the issue or to implement appropriate, proven interventions to equip the public to protect
their hearing and insure long-term hearing health and quality of life (Martin et al. 2006).
As it was shown by many scholars, young people are usually not aware of excessive noise
risks (Gilles & Paul 2014, Hendershot et al. 2011) which could impact significantly on hearing
loss. This is an institutional void which can simultaneously enables development of new
incentives such as those by social enterprises. The paper highlights a practical example of
social enterprise activities in rising of young people awareness through partnership of various
stakeholders such as commercial enterprises, educational institutions and social enterprise.
For the purpose of this paper, we define SE as a creation of new sustainable business
enterprise solutions that leads to social wealth enhancement so that society benefit while the
profits generated from market activities are used exclusively to advance the purpose of the
organization. Nature of social enterprise is definitely an important factor that motivates collaboration
of various partners with social enterprises. In their search for new resources, SE
adopt strategic alliances and cross-sector collaboration as a potential survival strategy (Millar,
Choi, & Chen 2004). SEs deal with those issues by employing appropriate business strategies.
A common strategy consists of engaging in collaborations with organizations in the private
and governmental sectors. Positive effects of collaboration have been well received and
embraced by entrepreneurs. Core arguments are that organizations collaborate because they
lack critical competencies they cannot develop on their own or in a timely fashion (Child &
Faulkner, 1998) and because their environments are more uncertain. From the perspective of
social enterprise, cross sector collaboration becomes even more important when social enterprise
takes the leading role. This work is concerned particularly with the role of social enterprise
that can present a leading role in cross sector collaboration tackling noise related risk
problems. Collaboration will most likely include governments, commercial businesses, nonprofit
organizations (NPO), foundations, education institutions and different community groups
as well. Collaboration occurs in the midrange of how organizations work on public problems
(Bryson, Crosby, & Stone 2006). Rather than working separately or fully merging their capabilities
and authority, organizations in collaboration share information, coordinate activities,
and share decision-making to address problems together. It is to believe that collaboration
between the different agents in the social engagement network results in partnerships and
resources exchanges that are often transformational in impact (Meyskens, Carsrud, & Cardozo
2010). Examples of such resources are technical know-how, management skills, capital,
and reputation (Eisenhardt & Schoonhoven 1996). Resources provide both the needs and
the opportunities for alliance formation (Eisenhardt & Schoonhoven 1996). Cross sector collaboration
presented in this paper was established in Ljubljana, Slovenia. It was encouraged
and established by the social enterprise, which linked together technologically advanced commercial
enterprise, university institution and social enterprise. The main part of the campaign
was training workshops which were organized in primary schools in Ljubljana. In the preparation
and implementation of workshops, SE created cross sector collaboration with commercial
enterprise and educational institution. This paper also suggests applying theory of collective
action to analyze relationships between partners involved in the cross sector collaboration.
Theory of collective action argues that any group of individuals attempting to provide a public
good has troubles to do so efficiently.