RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

318 RESPONSIBLE ENTREPRENEURSHIP
Conclusion
In a real world, the development of new products is always a challenge due to bringing
new and useful products in the market. Development of new products is classed as the transformation
of a market opportunity keeping in view the needs of customers. It is also important
to know the competitive environment success factors of newly developed products.
Quality, time, cost and usability are the main variables that drive the needs of the market and
ultimately customers. Aimed at these three variables, companies develop continuous practices
and strategies to better satisfy the customer requirements and increase their market share
by a regular development of new products. Modern organisations achieve this through collaboration.
Similarly, the concept of living labs is comprised of collaborative innovative networks
to accelerate systematic innovation. In “XploR”, the living labs have acted as catalysers
and initiators of systematic innovation due to the diversified nature of users requirements.
The concept of this new innovation was thoroughly analysed, discussed, planned and implemented
with the co-operation of living labs in France and Luxemburg. The technology was
devised with the facial recognition, GPS navigation and 5-zone obstacle detection features.
Due to the requirements of users in France, they wanted to have the facial recognition system
and on the other side, they disliked the idea of 5-zones obstacle detection. The “XploR”
is designed and developed through a systematic innovation embedding a new layer of “Optionalities
Interface”. It would lead to satisfying the cross-cultural and cross-border conflicts on
using this product. The systematic innovation of “XploR” while assigning the responsibilities
to various labs has shown the integration of regional innovation ecosystems.
Acknowledgment
Authors express their appreciation to INTERREG IVB North West Europe Programme
(NWE) for the funding of ‘Living Labs Application (LILA) 2011 – 2015’ project and its respective
partners who validated the model of user led innovation for international entrepreneurship.
(http://4b.nweurope.eu/index.php?act=project_detail&id=5513)
Authors wish to express sincere gratitude to the founders of Blindx the startup which participated
in the LILA project to further their research and development of XploR at Birmingham
City University.
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