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RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

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428 <strong>RESPONSIBLE</strong> <strong>ENTREPRENEURSHIP</strong><br />

– Smart environment – all urban components (from transport to housing) have to be environmental<br />

friendly and more than it, to be able to regenerate the environment in urban areas.<br />

– Smart economy – is focused on businesses and the effect of the business results on the<br />

urban area. The main challenge is to integrate all urban businesses in this complex concept.<br />

– Smart people – this component is a fundamental one because all activities and things<br />

in urban areas are the results of human activity. The first step in having smart people is to<br />

invest in education of people and the second one is to involve all people in all aspects of urban<br />

life (a participative approach of citizen involvement).<br />

– Smart living – it is the answer of a smart city to the action of smart people. The city has<br />

to be able to offer and to provide all conditions and services for a better life of urban citizens.<br />

– Smart governance – is a key component of a smart city because all actions needed to<br />

transform a city in a smart city have to be taken by the governance body. This governance is<br />

direct linked to the smart people and the involvement of citizens is the fundamental aspects<br />

in terms of obtaining the success.<br />

All these 6 components need a support from new and emerging technologies and ICT technologies<br />

in terms of maximising the effects and to speed up the transformation process from<br />

a normal city to a smart city. Sometimes, the term “smart city” is used only for these supporting<br />

technical systems but it is mandatory to have a concept behind the technology.<br />

The top down, multilayer approach has to be started from the needs of citizens and the<br />

main result is a smart city.<br />

Figure 2: A top-down, multilayer approach<br />

The tactical/action layer is covered by sustainable urban mobility plan (SUMP) (all examples<br />

for layers were collected from transport and mobility domain, the model could be used<br />

for all components of the city not only for transport and mobility). The SUMP has to support<br />

the city governance in finding the best solution for urban mobility and has to be an instru-

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