RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

302 RESPONSIBLE ENTREPRENEURSHIP
We would like to herewith refer to the criteria that we called “qualitative”, as they monitor
the evaluation of the shareholders’ and managers’ moral and ethic commitments, while coming
to invest in Romania for activating here and obtaining profits. It is true that the profit is
considered by the investors as their main objective, but still, the profit may not be obtained in
any way but also following the ethical ways. The host country must permanently watch for
maintaining a healthy climate for business, that to be equally competitive but based on healthy
ethical principles. The strategy of one country to keep its business environment clean and ethic
will be also appreciated by future local or foreign investors and only this way, these investors
will be attracted to invest their money in such an economy – competitive, clean and ethic.
Acknowledgment: As previously stated, creating this Matrix was one of the targeted objective
of an on-going wider research, initially presented by Treapãt & Ivan (2015) at Strategica
International Conference, the 3-rd. edition, in Bucharest. This objective is now completed with
a new research conducted towards a new direction, namely how much we are able to evaluate
the future involvement of the banking investors in the CSR policies and how much the banking
investors are willing to respect the deontological and ethical codes of their profession.
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