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RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

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246 <strong>RESPONSIBLE</strong> <strong>ENTREPRENEURSHIP</strong><br />

have proliferated to address the growing social problems and the increased demand for their<br />

services (Sakarya et al. 2012). This is definitely an important factor that motivates collaboration<br />

of other partners with social enterprises. In their search for new resources, SE adopt<br />

strategic partnership and cross-sector collaboration as a potential survival strategy (Millar et<br />

al. 2004). Although the number of SEs is increasing, these organizations still face several<br />

challenges such as limited networks, governance problems, and often poorly understood or<br />

misrepresented social missions. SEs deal with those issues by employing appropriate business<br />

strategies. Based on literature review I believe a common strategy for SE consists of<br />

engaging in collaborations with organizations in the private and governmental sectors. In case<br />

of social enterprise involvement, partners will try to fulfill an important social enterprise mission.<br />

SE mission can be related to collective goods that can only be defined with respect to<br />

some specific group (Olson, 1971).<br />

There is a reason to believe that any kind of collaboration is usually questionable and subjected<br />

to a series of factors that affect the CSC performance. However it is important to find<br />

a status quo when we dealt with partnership. Besides countless obstacles, partnership can provides<br />

with several benefits: presents strongest position in the market, increased number of<br />

resources, new channels and network for partners. At some point every social enterprise will<br />

try either to create new or join different partnerships. Partners in CSC will work cooperatively<br />

while trying to solve a problem. Each firm or partner will try to leverage the value of<br />

its own resources by accessing complementary resources of an alliance partner (Lavie 2006).<br />

Despite of their common goal, each partner will try to fulfill their own goals and interests,<br />

what can cause a tension in a CSC. For the best positive outcome it is wise to create opportunities<br />

for synergy between collaborating organizations. Bryson (2006) defines initial organizational<br />

framework for CSC including sections on initial conditions, process dimensions,<br />

structured and governance dimensions, contingencies and constraints, outcomes and<br />

accountability issues. Structure will wary depending on types of partners, scope of the project<br />

and geographic location of the project implementation. These multi-sector, multi-stakeholder<br />

experiments entail creation of new structures to aid joint decision-making that can help<br />

harmonize diverse participant interests. They also represent an important form of cross-sector<br />

collaboration with learning potential that could offer multinationals lessons in diffusion<br />

of social quality standards (Arya et al. 2006).<br />

Social enterprise mission success will mainly depend on proper strategies and methods<br />

that they will apply while collaborating with partners. Social value manifests itself as benefits<br />

to society in the form of work, employment, community, and personal development (Southern<br />

2001, 265; Nicholls 2005) at the beneficiary (individual) as well as the community level<br />

of analysis. When sufficient social value accumulates in a certain area in the form of enhanced<br />

standard of living, a community or region improves. Thus the social value generated by social<br />

entrepreneurship can facilitate in the growth and development of communities or regions<br />

(Peredo & Chrisman 2006; Meyskens et al., 2010). For the social enterprise this will be the<br />

major goal when looking and entering the cross sector collaboration.<br />

For the organizational purpose I define 4 different partners, which are most frequently<br />

participating in CSC: commercial enterprises, non-profit organizations, non-governmental<br />

organizations and governmental organizations (Fig.1).

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