RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Matrix-based model for promoting the ethics principles in romanian banking industry 297
Table 2: Reasons for implementing the Ethics Code in the Romanian banks
Reasons that hastened the implementation of the Ethics
Code in the banks
– the particular importance of the activities developed by the
banks and lending institutions;
– the banks and the lending institutions must organize their
activities in accordance with the rules of a prudential and
healthy banking practice, for this having procedures and
mechanisms to provide the identification and monitoring the
risks they are, or could be exposed to;
– the banks and the lending institution play an important
intermediation role between the clients requesting funds and
the clients placing funds, fact that leads to strictly respecting
the banking ethics principles;
– admitting the importance of respecting the social values of
the human rights, of integrity, objectivity, social and corporate
responsibility, trust, transparency, liberalization, protection of
the confidential information, respecting the legal regulations in
the field;
Objectives
– to promote an adequate behaviour for
the employees in the lending institutions
towards the clients, authorities, banking
environment, the business community,
colleagues, etc.;
– to strengthen the clients’ trust in the
financial-banking system, as a whole;
– to promote the public image according
to which the lending institutions and the
banking staff offer high quality products
and services to their clients;
– to promote the public image according
to which the lending institutions and the
banking staff offer high quality products
and services to their clients;
– aiming to create an instrument to support the balance among
the clients’ interests, the lending institutions’ interestes and also
their shareholders’;
– to support a fair competition on the
financial – banking market, according to
the market conditions;
The Banking Ethics Code is applied to all the banks and lending institutions, that are members
to the Romanian Banking Association (ARB). The stipulations of the Banking Ethics
Code, transposed into internal rules for the ARB member institutions, are mandatory for all
the persons that develop their activities within lending institutions. The stipulations of the
Banking Ethics Code, mainly refer to the relation between the banks, lending institutions and
their clients, the relation between the banks and authorities, the relation among the lending
institution, the relation between the banks and employees, and finaly to the relation among
the employees in the banks.
The fundamental principles that must be respected by all the employees of the Romanian
lending institutions in their professional relations with the clients or authorities, and also with
the employees in the other lending institutions or inside, are the following:
– the moral integrity, principle according to which the employees are forbidden to request
or to accept, directly or indirectly, for them or for others, any advantage, benefit for their position
or to abuse of such position in any way;
– fairness and non-discrimination, principle according to which the employees in the banks
and lending institutions are obliged to have an objective attitude, neutral towards any political,
economic, religious interest or of any other nature, in performing the tasks related to
their jobs;
– confidentiality, principle that states the obligation for the employees of the banks and
lending institutions, not to transmit confidential information about the facts, data and information
that refer to the developed activity, and also to any facts, data or information con-