RESPONSIBLE ENTREPRENEURSHIP VISION DEVELOPMENT AND ETHICS

Tourist production and regional development 195
Table 2: Foreign Direct Investment in Tourism Infrastructure by Region (Thousand US
dollars)
2011 2012 2013 2014 2015
Regions 22 705,6 17 652,3 -13 360,1 124 851,8 160 982,4
Tbilisi 10 825,0 18 509,9 -11 983,6 84 889,4 120 825,6
Adjara 12 624,8 1 195,5 -1 325,0 23 280,2 39 677,6
Kakheti _ - 284,0 725,4 -3 043,9
Samtskhet-Davakheti 19,7 - 4,2 15 447,0 -321,5
Qvemo Kartli - -86,9 -23,2 -99,9 125,4
Samegrelo-Upper Svaneti and Guria -766,7 -219,8 -14,1 107,7 -43,2
Imereti, Racha-lechkhumi and
Qvemo Svaneti
- 105,3 91,1 356,7 2 530,3
Shida Qartli and Mtckheta-mtianeti 2,9 -1 851,6 -393,6 145,3 1 232,1
Source: National Statistics Office of Georgia
It should be noted that in 2014, Georgia was among the top-50 best tours according to
the “National Geographic Traveler” accenting the Georgian cuisine, wine and culture. The
list also named the tourist trends of such countries, as France, Italy, Portugal, Scotland, Switzerland,
Sweden and Denmark. In addition, Georgia is among the top-10 of some international
ratings as the safest country for travel.
Conclusion
By considering the country interests, tourism must be one of the priorities in the national
economic development of Georgia. In addition, the national and regional objectives must be
dominant, with the local and sector interests subordinate to them.
Based on the right tourism development policy in the regions of Georgia, the gross demand
for touristic products and tourist service must increase (a competitive market must be established)
what will improve the quality of touristic products and will make them competitive
on the global market.
The development of the tourist market of Georgia, mostly in the regions, must be based
on the development of touristic products and trends. Touristic product can be developed through
the development of production technology (production culture: transport industry, roads, communication
lines, service standards, distribution and diversification of accommodations, wet
points and pictograms along tourist routes, etc.).
The successful export and establishment of the unique tourist products from the Georgian
regions both, on the local and global markets needs intense advertisement and promotion and
target marketing studies to identify the target tourist markets and potential tourist groups.
The state must realize large-scale advertising campaign to popularize the tourist opportunities
of the regions of Georgia, what will contribute to the increased flows of both, international
and local tourists. At the same time, the advertising campaign must consider the world
trends, i.e. orientation not only on the growth of the tourist flows, but also on the incomes