India 2018

418 India 2018
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Mass Communication
THE Ministry of Information and Broadcasting, through the mass
communication media consisting of radio, television, films, press and print
publications, advertising and traditional modes of communication such as
dance and drama, plays an effective role in helping people to have access to
free flow of information. The Ministry is involved in catering to the
entertainment needs of various age groups and focusing attention of the
people on issues of national integrity, environmental protection, health care
and family welfare, eradication of illiteracy and issues relating to women,
children, minority and other disadvantaged sections of the society. The
Ministry is divided into four wings i.e., the Information Wing, the
Broadcasting Wing, the Films Wing and the Integrated Finance Wing. The
Ministry functions through its 21 media units/ attached and subordinate
offices, autonomous bodies and PSUs.
The Information Wing handles policy matters of the print and press
media and publicity requirements of the Government. This Wing also looks
after the general administration of the Ministry.
The Broadcasting Wing handles matters relating to the electronic
media and the regulation of the content of private TV channels as well as the
programme matters of All India Radio and Doordarshan and operation of
cable television and community radio, etc. Electronic Media Monitoring
Centre (EMMC), which is a subordinate office, functions under the
administrative control of this Division.
The Film Wing handles matters relating to the film sector. It is involved
in the production and distribution of documentary films, development and
promotional activities relating to the film industry including training,
organization of film festivals, import and export regulations, etc. The
Integrated Finance Wing looks after the financial aspects of the Ministry.
Prasar Bharati
www.prasarbharati.gov.in
Prasar Bharati (Broadcasting Corporation of India) is the public service
broadcaster in the country, with Akashvani (All India Radio) and
Doordarshan as its two constituents. It came into existence on November 23,
1997, with a mandate to organize and conduct public broadcasting services
to inform, educate and entertain the public and to ensure a balanced
development of broadcasting on radio and television.