India 2018

428 India 2018
languages. Over 18 hours of Live transmission include telecast of more than
40 news bulletins in these languages. DD News is having 30 Regional News
Units (RNUs) across the country which are broadcasting news bulletins.
DD India
Doordarshan opened its windows to the world by launching its international
channel on March 14, 1995. The Channel, initially known as DD-World was
renamed DD-India in 2002. The programming offers international viewers
an update on the Indian social, cultural, political and economic scene.
DD Bharati
DD Bharati Channel was re-launched in 2012 as a niche channel for art and
culture to preserve Indian culture and heritage with authenticity and to
present it to the wider public. It is the only Channel dedicated to art and
culture in India. DD Bharati has entered into partnerships with various
national and international public institutions and NGOs to acquire premiere
programmes available in their archives, after making very judicious selection
keeping the profile and audience of the channel in view.
DD Urdu
DD Urdu came into existence in 2006 which became 24x7 channel with effect
from 2007. The transmission features a mix of repeat and non-repeat,
acquired and in-house software, which encapsulates heritage, culture,
literature, information, education and societal issues specific to the target
audience apart from news, live events like Independence Day, Republic Day
celebrations, messages of the President and Prime Minister, special
programmes on the state leaders. Mandate/the theme that predominantly
runs through the transmission relates to modernizing educational and social
outlook of the target audience.
DD Sports
Sports Channel of Doordarshan was launched in 1999. The transmission of
the channel is round the clock from 2000.
DD Kashir
DD Kashir channel was launched in 2000 with fourteen and a half hours of
transmission per day. This was converted into a 24-hour channel a year
later.
Doordarshan Commercial Service
Doordarshan Commercial Service (DCS) is an independent wing to coordinate
all the commercial activities being performed at the headquarters,
Doordarshan Kendras, marketing divisions and DCD towards sale of airtime
as well as collection of revenue from agencies/clients/ producers.It is
responsible for framing of Commercial policies and updating of rate card as
per inputs received from Marketing Divisions and regional Kendras, with
the approval of Prasar Bharati Board.