India 2018

Mass Communication 447
undertakes well conceived communication programmes among the target
and potential beneficiaries through inter-personal and micro level
communication activities like briefings to opinion leaders, interactive sessions
with target beneficiaries, group discussions, quiz and other competitions
like Healthy Mother & Baby shows, photo exhibitions, rallies, film shows,
and public meetings. In this process, DFP gets support from other
implementing central and state departments/agencies.
There are 22 regional offices which are mostly located at state capitals
and 207 Field Publicity Units which are spread all over the country and
mostly located at district headquarters. Each regional office has 6 to 14 Field
Units under its jurisdiction. The Field Publicity Units are equipped with
vehicles and audio visual equipment for their field level activities. DFP’s
communication teams organized awareness generation programmes on
Government schemes and policies among the masses, mainly in remote,
rural and media shadow areas.
DFP has adopted ICT in a big way to facilitate functioning of its
Regional Offices and Field Publicity Units in a more effective way. All the
Regional Offices and Field Units have been equipped suitably to regularly
report on programmes, financial and administrative matters ‘online’. DFP
has an informative website and 22 of its regions have their respective web
pages. The Directorate has been using social media like YouTube, Facebook
and Twitter for highlighting its outreach activities and promoting deliverable
messages on the programmes and schemes of the government.
Song and Drama Division
The Song and Drama Division was set up in 1954 as a unit of All India
Radio and was given the status of an Independent media unit in 1956 with
the mandate of development communication. This is the largest organization
in the country using performing arts as a medium of communication. The
Division uses a wide range of art forms such as drama, ballets, operas,
theatrical shows on national themes such as communal harmony, national
integration, secularism, promotion of cultural heritage, health, environment,
education, etc., through sound and light programmes.
Film and Television Institute of India
www.ftiindia.com
The Film and Television Institute of India (FTII) was set up in 1960.
Following the addition of Television wing in 1974, the Institute was redesignated
as Film and Television Institute of India. The Institute became a
Society in October, 1974 under the Registration of Societies Act, 1860. The
Society consists of eminent personalities connected with film, television,
communication, culture, alumni of institute and ex-officio government
members. The Institute is governed by a Governing Council, headed by a
Chairman. The academic policies and plans of the Institute are formulated