India 2018

Mass Communication 449
The Institute conducts a number of post-graduate diploma courses in
print journalism, radio and TV journalism and advertising and public
relations. Beginning in 1969, the Institute has organized a Post-Graduate
Diploma Course in Development Journalism for middle level working
journalists form Asian, African, Latin American and East European countries
under the auspices of the Ministry of External Affairs, Government of India
since 1969. A number of specialized short-term courses ranging from one
week to twelve weeks are also organized to meet the ever-growing training
needs of communication professionals working in various media/publicity
outfits of Central/state governments and public sector organizations. The
Institute also collaborates with different national and international agencies
in conducting training programmes, seminars, workshops. etc. and in
undertaking research projects.
The Institute endeavours to contribute towards the creation and
strengthening of an information structure suitable not only for India
requirements, but also those of other developing countries. It provides its
expertise and consultancy services to other institutions/organs of the Central/
state governments, public sector organizations, universities and other
academic institutions. With the growing popularity of the Institute’s training
activities and with a view to meeting regional aspirations, the Institute
opened a branch at Dhenkanal, Orissa in 1993 for catering to the demands
of the eastern region.
At present, the Branch conducts two Post Graduate Diploma Courses—
Journalism (English) and Journalism (Odia). The Government of India,
through the Ministry of Information and Broadcasting makes financial
support to the Institute available. The activities of the Institute are guided by
its Executive Council, whose Chairman (Ex Officio) is the Secretary in the
Ministry who is also the President of the Institute (Society). The other
members of the Council include, inter-alia, representatives of the Institute’s
faculty and eminent personalities from the media. Through its continuous
hard work over the last more than four decades of its existence and excellent
delivery mechanism, the Institute has achieved the envious position of a
“Centre of Excellence” in the area of communication teaching, training and
research.
Teaching and Training Programme
The academic and training activities of the Institute can be divided into four
programmes : (i.) Post-graduate Diploma programmes for students : These
comprise four programmes in Journalism and one in Advertising and Public
Relations; 1. Post-graduate Diploma Course in Journalism-English; 2. Postgraduate
Diploma Course in Journalism-Hindi; 3. Post-graduate Diploma
Course in Journalism-Oriya; 4. Post-graduate Diploma Course in Radio and
TV Journalism-English and Hindi; and 5. Post-graduate Diploma Course in
Advertising and Public Relations (English and Hindi).