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India 2018

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438 <strong>India</strong> <strong>2018</strong><br />

<strong>India</strong>-A Reference Annual<br />

The Division compiles a reference book, ‘<strong>India</strong>-A Reference Annual’, on<br />

development and progress made by Central ministries/departments, states/<br />

union territory administrations and PSUs/autonomous bodies. It is<br />

simultaneously published in Hindi titled- ‘Bharat’.<br />

National Documentation Centre on Mass Communication<br />

The National Documentation Centre on Mass Communication (NDCMC)<br />

was created in 1976 as a part of the Division on the recommendation of an<br />

Expert Committee set up by the Ministry for collecting, interpreting and<br />

disseminating information about the events and trends in mass media<br />

through its periodical services.<br />

Photo Division<br />

www.photodivision.gov.in<br />

Photo Division, an independent media unit meant for the visual support of<br />

the varied activities of the Government of <strong>India</strong>, is a subordinate office of<br />

the Ministry of Information and Broadcasting and the biggest production<br />

unit of its kind in the country in the field of photography. Photo Division<br />

was established in late 1959 as a culmination of the government’s decision<br />

for establishing a separate department keeping in view the importance of<br />

the medium, as the photograph gives the most authentic & truthful record<br />

as well as recognize the new medium for right projection, create the archival<br />

record under the professional experts. This was done with integrating the<br />

photo studios of the Publication Division and the Photo Unit of the Press<br />

Information Bureau and D.A.V.P. with a view of eliminating the duplication<br />

of the activities. The Division produces photographic visuals of achievements<br />

and activities of Government of <strong>India</strong> for internal and external publicity as<br />

well as other purposes. In its 50 years, the Division has a collection of nearly<br />

10 lakhs images in its archive. On the occasion of completion of 50 years of<br />

its existence in 2010 the Division introduced National Photography Awards<br />

to promote nation’s art, culture, development, heritage, history, life, people,<br />

society, traditions etc., and to encourage professional and amateur<br />

photographers from all corners of the country. The Division has its own<br />

official website for the photo publicity of the official assignments. The<br />

Division is in the process of selling the photographs through e-commerce<br />

gateway.<br />

Synergy with other Media Units<br />

To keep synergy between the other Media Units, the Division has taken up<br />

various measures. The Division has launched its official website to explore<br />

the global utility of around 8-10 lakh archival and current images. The<br />

Division is in progress of introducing E-commerce feature for the sell/buy<br />

of images through the official website. A high capacity server is installed for<br />

the on-line/off-line retrieval of archival images. The News Photo Network

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