India 2018

Mass Communication 419
Objectives
es
The major objectives of the Prasar Bharati Corporation as laid out in the
Prasar Bharati Act, 1990 are as follows : (i) to uphold the unity and integrity
of the country and the values enshrined in the Constitution; (ii) to promote
national integration; (iii) to safeguard citizen’s rights to be informed on all
matters of public interest and presenting a fair and balanced flow of
information; (iv) to pay special attention to the fields of education and
spread of literacy, agriculture, rural development, environment, health and
family welfare and science and technology; (v) to create awareness about
women’s issues and to take special steps to protect the interests of children,
the aged and other vulnerable sections of the society; (vi) to provide
adequate coverage to the diverse cultures, sports and games and youth
affairs; (vii) to promote social justice, safeguard the rights of working
classes, minorities and tribal communities; and (viii) to promote research
and expand broadcasting facilities and development in broadcast technology.
Prasar Bharati Board
The Corporation, is governed by the Prasar Bharati Board, which comprises
a Chairman, an Executive Member (also known as Chief Executive Officer),
a Member (Finance), a Member (Personnel), six part-time Members, a
representative of the Ministry of Information & Broadcasting and Directors
General of All India Radio and Doordarshan as ex-officio Members. The
Chairman is a part-time member with a three year tenure subject to an age
limit of seventy years. The Executive Member is a whole time member with
a five-year tenure subject to an age limit of sixty five years. The Member
(Finance) and the Member (Personnel) are whole time members also with a
six-year tenure, subject to the age limit of 62 years. The Prasar Bharati Board
meets from time to time and deliberates on important policy issues and
gives directions to the executive to implement policy guidelines.
All India Radio
www.allindiaradio.gov.in
After the invention of Radio and the starting of broadcasting in the western
countries, broadcasting by private Radio Clubs started in a few cities in
India like Mumbai, Kolkata and Chennai.
The first radio programme was broadcast by the Radio Club of Bombay
in June, 1923. It was followed by the setting up of a Broadcasting Service
that began broadcasting on July 23, 1927 on an experimental basis at
Mumbai and Kolkata simultaneously under an agreement between the
Government of India and a private company called the Indian Broadcasting
Company Ltd. When this company went into liquidation in 1930, Indian
State Broadcasting Service under the Department of “Controller of Broadcasts”
was constituted and in 1935 Lionel Fielden was appointed the Controller of
Broadcasting in India. The Indian State Broadcasting Service was renamed
as All India Radio in January 1936. It remained under Department of
Communication, Department of I&B, Department of Information and Arts