1997 Swinburne Higher Education Handbook

Entrance requirements
Entrance is open to graduates who hold a degree or
diploma or its equivalent. The program is available also to a
restricted number of candidates whose position or
experience in employment is sufficient indication of their
capacity to complete the course.
Admission is determined by a selection committee. In
addition to academic achievements, selection depends upon
maturity, work experience and executive potential.
~ccordin~l~, eachAapplicant is invited to attach to the
application form a detailed curriculum vitae.
- -
It is expected that most people who gain direct entry to the
course should complete the qualification with two years of
part-time study, but, in order to continue in the course,
students must maintain a satisfactory standard of progress.
Course structure
Year 1
BC503 Introduction to Financial Management
BE501 Economics
BH508 Organisational Psychology 1
BM501 Marketing Management 1
BQ509 Business Modelling
Year 2
BC604 Financial Structures and Policy
BH609 Organisational Psychology 2
BM6Ol Marketing Management 2
BM603 Business Policy
The program is an intensive two year part-time course. All
subjects are compulsory. In the first year, candidates are
introduced to current thought in the areas of marketing,
economics, finance, organisational psychology and
quantitative methods. Candidates must complete all first
year subjects before commencing second year. Second year
covers the important areas of marketing strategy (local and
international), financial management, human relations and
organisational change. These aspects are viewed in the
overall light of the final subject, Corporate Strategy
(Business Policy). Thus the emphasis in the second year is
on the effective application of knowledge acquired in the
first year.
Preclusions
Depending on previous training, candidates may be
precluded from some of the first year subjects and assigned
alternative subjects in their place.
Alternative subjects
Candidates who are precluded from more than one firstyear
subject must choose, in consultation with the course
convener, an alternative postgraduate subject.
Standards of progress
A sub-committee reviews the results of any candidate who
fails to reach a satisfactory standard of progress. The
decision rests with this committee as to whether the
candidate is to be allowed to continue the course.
Methods of study and instruction
More than one method of instruction is used, so active
participation is essential. Participants work in groups or
syndicates to encourage cooperative thought. In addition to
classroom time, formal syndicate studies are programmed
for each week. During these formal sessions ample
opportunity arises for questions and discussion centred on
case studies or short papers prepared by staff members for
analysis.
The nature of the work schedule usually requires
participants to engage in further syndicate work of a less
formal nature. A residential weekend seminar is held in the
second year of the course.
Timetable
Sessions for both first and second year subjects have been
organised on a block system. All subject sessions will be
offered on Monday mornings between 8.00am and 10.00am
and between 10.30am and 12.30pm. In addition, special
seminars and subject seminars may be scheduled for one
evening (normally Wednesday) between 6.00pm and
9.00pm.
Progression to the Master of Business Administration
(MBA)
On successful completion of the Graduate Diploma in
Business Administration graduates may be eligible to
convert to the Master of Business Administration (IvIBA)
degree with further study.
Fees
The Graduate Diploma in Business Administration is a fullfee
paying course.
Course convener
Barbara Evans on 9214 8389
YO82
Graduate Diploma in
Entrepreneurship and
Innovation
Program objectives
The first four subjects of this program have already been
outlined under the Graduate Certificate of Enterprise
Management. The next four subjects, required for the
award of a Graduate Diploma in Entrepreneurship and
Innovation, extend the capability of commercial feasibility
assessment to encompass the further skills required for
production of a full-scale, multi-disciplinary, new venture
business plan.
This program has been developed for people who intend to
start new, innovative businesses or to play a leading role in
an innovative unit of an established organisation. The core
of the program provides the theoretical and practical skills
required to produce a comprehensive business plan
integrating marketing, organisational behaviour and
financial planning via a flexible corporate strategy into a
business plan capable of attracting the risk capital equity
investors - venture capitalists and others. This program
provides professional capabilities not only to potential
Swinburne University of Technology 1997 Handbook 1 77