1997 Swinburne Higher Education Handbook

GDl 01 Studio Projects 1A
37.5 credit points 10 hours per week full year suhect
. .
Prahran Assessment: continuous
A first year subject in the Bachelor of Design (Graphic
Design)
Studio Projects 1A and 1 B
Studio Projects 1A and 1B refer to two coordinated work
programs with specific emphasis on developing in students
an individual creative approach to solving communication
problems using visual and conceptual means.
Content
Students are encouraged to develop their own personal style
through soundly reasoned, skilfully executed assignments
and to communicate the solutions in a wav most likelv to
ensure acceptance and successful implementation. Group
assignments also allow students to develop a broader
understanding and appreciation of other students' particular
abilities.
These sequential programs are directed at developing a
general awareness of visual aspects of the students'
environment and facility for critical objective analysis.
Design
Studies in design seek to equip students with a design
vocabulary to allow creative expression in areas of two and
three dimensions. As the year progresses, design projects
increasingly interact with drawing, photography and design
for print. In this way students develop an appreciation and
competence over a broad range of communication problems.
Design for print
This subject introduces print technology including
reproduction of lettering, typographic and symbol design,
illustration, and all aspects of production with particular
emphasis on experimental work in offset lithography and
screen printing.
GD102 Studio Projects 1 B
37.5 credit points 10 hoursper week, full year subject
Prahran Assessment: continuous
A first year subject in the Bachelor of Design (Graphic Design)
Objectives and Content
Typography and letterform
This subject introduces students to the principles and
practice of typographic design. Studies include calligraphy,
letterform design, the historic derivation of type and the
application of typefaces and letterforms in contemporary
design. Methods of copy preparation and specification and
the preparation of finished artwork for reproduction are
also studied.
Photography
A comprehensive introduction to still photography as a
creative medium aims at cultivating visual awareness
through study of controlled lighting, spatial relationships,
form, product and fashion photography, photo-journalism,
photo reproduction techniques (e.g. developing and
printing), pictorial editing, various colour processes and
costing.
Drawing
Studies in drawing seek to expand students vision through
assignments which develop control of drawing as a discipline
for research and invention. Subject matter includes the
figure, perspective, object drawing and natural forms.
Recommended reading
Students are advised not to purchase textbooks or Recommended
reading until classes commence.
GD11 1 History of Arts 1
Ifi credit points 3 hours per week, full year subject
Prahran Assessment: continuous
A first year subject in the Bachelor of Design (Graphic Design)
Obiectives and Content
This subject explores art and design, photography and
popular culture ranging from neo-classicism and the
industrial revolution through romanticism, arts and crafts,
post-impressionism, art nouveau and modernism to dada and
surrealism and their attacks on the establishment.
As well as studying the work of individual artists and
designers the course looks at themes such as gender and
class, and the impact of political and social theories,
especially those of Marx and Freud.
The crossover between western and non-western cultures
are considered along with the themes of imperialism,
nationalism and utopia in Australian and Japanese art.
The assignments are designed to develop conceptual and
analytical skills and consist of a combination of written,
visual and verbal components with an emphasis placed on
creativity.
GD120
.
Introduction to Film and Media Studies
10 credit points 2 hours per week, full year subject
Prahran Assessment: continuous
A first year subject in the Bachelor of Design (Graphic Design)
Objectives and Content
Emphasis is placed on exploring contemporary modes of
criticism via film analysis. Various structural methodologies
are developed through reading, lectures and class discussions.
Feature films. shorts and commercials are screened. Lectures
and discussions deal with the application of criticism to
problems of directing and the analysis of film. Films are
discussed in terms of art, technique and historical context.
Students should be prepared to see prescribed films,
undertake prescribed reading and present a critical and
historical analysis of film in essay form.
GD130 Ideas, Culture and Communication
10 creditpoints 2 hourspw week, full year subject
Prahran Assessment: continuous
Alternative first year subject for students from non-English
speaking backgrounds in the Bachelor of Design (Graphic
Design)
Content
This subject has been designed to help and encourage
overseas students to improve their command of written and
Swinburne University of Technology 1 997 Handbook 385