1997 Swinburne Higher Education Handbook

Entrance requirements
Applicants should hold a fourth year or equivalent degree
from a tertiary institution, or an approved equivalent
qualification, or equivalent experience.
Course structure
The program is a one and a half year full-time course, or a
tour semester part-time course.
The Masters degree consists of four subjects, including two
compulsory core subjects, plus a minor thesis. Each subject
involves three hours of coursework per semester. A minor
thesis, of 20 000 words or equivalent, is to be undertaken
concurrently. It is possible to select electives from NO89
Graduate Diploma in Writing.
The subjects are as follows:
Core subject
AM500 Globalisation: Media and Telecommunications
And one of
AM501 Communication Environments
OR
AM502 Asian Communications (not offeed in 1997)
Core subject
AM508 From Book to Film: Textuality and Discourse
And one of
AM507 Writing for the Media
(Graduate Diploma in Writing)
OR
AM503
OR
AM504
OR
AM505
OR
AM509
OR
AM510
Also
AM506
Interrogating Texts: Cultural Dreaming
Professional Production
Workplace Practice
Scriptwriting
Narrative Writing
Thesis (1-2 semesters Compulsory)
Course convener
Trevor Barr on 9214 8106
YO91
Master of Enterprise
lnnovation (MEI)
Course objective
The first eight subjects of the Master of Enterprise Innovation
Drogram are those alreadv outlined for the Graduate
I (I
Certificate of Enterprise Management and the Graduate
Diploma in Entrepreneurship and Innovation.
The final four subjects extend the student beyond the frontiers
of new venture business planning to a greater depth of
understanding of the theory and practice of ongoing
entrepreneurship. Teaching methods also change to include a
greater emphasis on case analysis and self-initiated projects.
In the subject Growth Venture Evaluation, students'
perspecti;es are enhanced to gain appreciation of 'the other
side of the fence' i.e. how an investor, particularly a
professional venture capitalist, perceives and analyses an
entrepreneur rather than how an entrepreneur perceives
and analyses an investor. The subject Strategic Intent and
~or~oraiions deepens their knowledge of a Age of major
issues based on the ~roblem of effective strateev ",
formulation as it impacts on entrepreneurial business
development. The ability to conduct rigorous, formal
research in the discipline of entrepreneurship is fostered by
the Entrepreneurial Research Project. Finally, the
combined knowledge acquired in these three subjects can
be added to students' existing skills to produce an advanced
business plan - one capable of passing the most rigorous
scrutiny of a ~rofessional investment analyst for a
multinational venture capitalist company.
Each subject may be taught in the traditional mode of one
(three or four hour) night class per week over a thirteen
week semester or in 'block mode' (usually two three-day
block modules).
Students are expected to spend a minimum of the
equivalent class contact hours per week in private study
and/or team project work.
Entrance requirements
Applicants - ..
at Master level should comply with one of the
.
following:
have completed a degree in a professional field at a
recognised university or college, preferably at Honours
level;
have completed the Graduate Diploma in
Entrepreneurship and Innovation or the Graduate
Diploma in Management or the Graduate Diploma in
Manufacturing(Management) with no less than four
grades at or above the distinction level;
have such other qualifications or experience as, in the
opinion of the Selection Committee, are of a
satisfactory standard and are suitable preparation for
entry to the program.
Course structure
The Masters Year
Yeor 3 of the Master of Enterprise Innovation
Year 1 of the Masters program is as per the Graduate
Certificate in Enterprise Management.
Year 2 of the Masters program is as per year 2 of the
Graduate Diploma in Entrepreneurship and Innovation.
Semester 1
Total hours
EF 923 Growth Venture Evaluation 39
EF 924* Advanced Business Plan 20
EF 934" Entrepreneurial Research Project 20
Semester 2
EF 943 Strategic Intent And Corporations 48
EF 924" Advanced Business Plan 20
EF 934" Entrepreneurial Research Project 20
* nese subjects extend over both semesters.
,winburne University of Technology 1997 Handbook 1 9 1