1997 Swinburne Higher Education Handbook

forecasting techniques;
introduce students to the statistical tools available on
integrated packages such as MS Excel;
uses case studies to demonstrate the use of forecasting in
a business environment.
Content
Techniques covered will include time series analysis, moving
averages, exponential smoothing, regression and
autocorrelation analysis.
Recommended reading
Gaynor, Patricia E. and Kirkpatrick Rickey C. Introduction to
Time Series Modeling and Forecasting in Business and Economics.
New York, McGraw-Hill, 1994
Hanke, John E. and Reitsch, Arthur G. Business Forecasting. 5th edn,
Englewood Cliffs, N.J., Prentice Hall, 1995
Makridakis, S., Wheelwright, S.C. and McGee, V.E. Forecasting
Methods for Management. 5th edn, New York, Wiley, 1989
BQ221 Marketing Data Management
3 hours per week Hawthorn Prerequisite: BQlll
Quantitative Analysis B or (BQIIOE + BQIIO) Quantitative
Analysis A Assessment: syndicate assignment, examination
A subject in the Bachelor of Business
Objectives and Content
This subject forms an important part of the market analyst's
tool kit. The subject has been designed to equip students
with the techniques and skills required to access and analyse
information relevant to the market research activities of
both private and public companies. The approach taken in
this subject is a practical one and therefore considerable use
will be made of PC-based business modelling software
packages.
This subject will:
introduce students to a number of data archives, public
access databases and videotext-type information sources;
develop the necessary skills to access information
sources using data management and statistical software
on microcomputer and in a
mainframe computer environment;
extend students' knowledge of the statistical methods
that are necessary for the analysis of primary and
secondary data.
Recommended reading
Malhotra, N. Marketing Research: An Applied Orientation, 2nd
edn, Upper Saddle River, N.J., Prentice-Hall, 1996
Norusis, M.J. SPSSfor Windows 6.1 Guide to Data Analysis.
Chicago, SPSS Inc., Prentice-Hall, 1995
BQ223 Business Demography
3 hours per week Hawthorn Prerequisite: BQll I
Quantitative Analysis B or (BQ111E + BQ110) Quantitative
Analysis A Assessment:examination/assignment
A subject in the Bachelor of Business
Students intending to complete a major or minor in
marketing are strongly recommended to include this subject
as part of their studies.
0 bjectives
Provide an introduction to the major demographic
processes which impact on the changes to human
populations;
. .
explore the market implications of population
characteristics both in Australia and internationally for
products and services;
provide an environment in which students learn to use
specialised demographic software.
Content
The subject will normally cover the following areas:
sources of demographic data, measurement and business
implication of the demographic processes of mortality,
fertility and migration, population estimates and
projections, cohort analysis and spatial analysis.
Recommended reading
Pollard, A.H., Yusuf, F. and Pollard, G.N. Demographic
Techniques. A.S. Wilson Inc., 1995
Mahar, C. and Burke, T. Informed Decision Making. Melbourne,
Longman Cheshire, 1991
BQ225 Economic Techniques for Business
3 hours per week Hawthorn Prerequisite: BE1 10
Microeconomics & BQIIO, BQl IOE or BQlll Quantative
Analysis B C A
Note: This subject is equivalent to BQ221 Marketing Data
Management & BQ227 Marketing Research 2
The aim of this unit is to equip students with the techniques
and skills generally used in Economics and market research
in business. The course will cover a wide varity of
techniques with an empnasis on analysis and interpretation
of inforamtion rather than underlying mathematical theory
Recommended reading
Malhotra, N.K., Marketing Research and Applied
Orientation,Englererood Cliffs, N.J., Prentice Hall, 1993
Norusis, M.J. SPSS for Windows 6.1 Guide for Data Analysis, SPSS
Inc., Englewood Cliffs, N.J., Prentice Hall 1995
BQ226 Marketing Research 1
3 hours per week Hawthorn Prerequisite: BMllO The
Marketing Concept, BM220 Market Behaviour and(BQI1OE +
BQ110) Quantitative Analysis A or BQlll Quantitative
Analysis B Corequisite:BM222 Marketing Planning
Assessment: presentation, assignment, examination Note:
This subject is equivalent to BM221 Marketing Research -
students who have studied BM221 will not be permitted to
study this subject
A second year subject in the Bachelor of Business
This subject is a . mandatory requirement for a major
.
sequence in marketing.
Objectives and Content
This subject introduces the theory and practice of research
in a marketing environment. The main focus of the unit is
the application of theory to the design and partial conduct
of a major research assignment, and an evaluation of student
experiences. Students will design and test a quantitative data
collection instrument and develop the necessary skills to use
Swinburne University of Technology 1997 Handbook 305