1997 Swinburne Higher Education Handbook

towards business that encourages and supports innovation
and creativity as essential components of successful business,
and to provide some basic practical skills for the
management of ideas within the business. Internationalism
and technology will be inherent themes, and the subject will
draw on the knowledge gained in other subjects of the MBA.
Specific objectives include:
to establish a framework that encourages managers to
seek out, encourage and utilise opportunities for
creativity and innovation to generate sustainable
competitive advantage;
to examine some of the methods for generating high
value-added products (goods or services) through the
application of ideas/intellectual skills/creativity;
todevelop the skills and knowledge necessary for
managers and their enterprises to respond positively and
creatively to changes in their operating environment.
Content
Topics to be covered include:
the importance of innovation in business operations:
encouragement and management of innovation, new
product development, process innovation, and R&D;
market driven behaviour: making marketable products
rather than customary or easily-made products; creation
of new markets;
building ideas into products: product design quality,
production quality control, image, support and service,
manufacturing technologies, ~roductivit~;
entrepreneurship and intrapreneurship: new ventures,
judgement, risk taking; managing and decision support
in an uncertain environment; management of
innovation: seeking opportunities in a changing
environment; adapting management styles and the
organisation to fit change and to encourage innovative
ideas.
Textbooks
Foxall, G.R. Corporate Innovation: Marketing & Strategy. London,
Croom Helm, 1984
Twiss, B.C. Managing Technological Innovation. 3rd edn, London,
Longman, 1986
Recommended reading
Tushman, M.L. and Moore, W.L. Readings in the Managernat of
en Innovation. Boston, Pitman, 1982
z-
BB801 International Business
2 hours per week Hawthorn Prerequisite: nomally all
subjects taught in the firs tenof the course. This subject is a
$ compulsoy pn of the MBA fi a11 students. Assessment
assignments, presentations, tests.
A subject in the Master of Business Administration
Objectives
The purpose of this subject is to ensure that managers and
prospective managers are aware of the basics of international
business operations - exporting, importing, licensing,
foreign exchange, and foreign investments, and of the special
features of the world economic, social and political
environment in which companies function.
The objectives:
to provide a framework for international business and
for the role of the manager in an international setting;
to raise awareness of the opportunities in international
trade (particularly export) and investment, and to
examine some of the obstacles;
to examine some of the most unusual aspects of the
economic environment of the international operator -
the world monetary system, foreign exchange markets,
multinational organisations, and balance of payments,
particularly as they affect Australian exporters.
Content
the basis for international trade;
the basis for international factor movements;
barriers to international business;
the world monetary system and foreign exchange;
balance of payments;
international reach of trade practices;
foreign direct investment;
organisation of international operations;
export management;
the role of marketing in economic development;
trading with the socialist economies;
global marketing management;
human resource management;
ethics in international business operations;
cultural diversity and business operations;
financing International Trade Risk Management and
International Business;
special problems of international operations from
Australia.
Recommended reading
Selvarajah, C.T. and Cutbush-Sabine, K. International Business.
Melbourne, Longman Cheshire, 1991
Wider reading of other textbooks, journals and magazines
are essential in this subject. For example, Australian
Financial Review, Australian Business, Far East Economic
Review, Asia Magazine, Business Review, Columbia Journal
of World Business, International Management and Journal of
International Business Studies
88802 Management 4: (Technology and
Management)
2 hours per week Hawthorn Prerequisite: nil
Assessment: assignments, presentations, tests. This is
compulso y for all students.
A subject in the Master of Business Administration
Objech'ves
The principal aim of this subject is to prepare managers for
operating in a business environment in which advancing
technology is an increasingly important part of the process
of doing business.
Specific objectives include:
to examine the increasingly important role of