1997 Swinburne Higher Education Handbook

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broadcasting service.
Recommended reading
Olle, A., On Interviewing, Sydney, ABC Enterprises, 1992
AM1 15 Radio Journalism 1
2 hours per week Hawthorn Prerequisite: nil
Assessment: will include recorded bulletins, current affairs
reports and written preparation and analysis, and will
consider accuracy, writing and vocal style and public interest.
A subject in the Certificate in Commercial Radio
Objecives and Content
This subject aims to examine in detail the role and
responsibilities of a radio news journalist. It will develop in
students an understanding of the sources of news and skills
in researching information. Students will gain experience in
writing concise news stories, with an understanding of the
conventions of writing for the ear. News bulletins will be
prepared and broadcast at defined times, as part of an inhouse
broadcasting service.
Recommended reading
Hogan, T., Radio News Workbook, North Ryde, NSW, Resources
Unit, Australian Film and TV School, 1985
Milne, G., The Radio Journalist, Sydney, Wesgo Communications,
1979
AM1 16 Radio Journalism 2
2 hours per week Hawthorn Prerequisite: AM1 15 Radio
Journalism 1 Assessment: will include recorded bulletins,
current affairs reports and written preparation and analysis,
and will consider accuracy, writing and vocal style and public
interest.
A subject in the Certificate in Commercial Radio
Objectives and Content
This subject will further explore and develop the role of a
radio news iournalist. It will direct students to extend their
skills in researching, interviewing and editing news
programs, and to develop their contacts. Students will gain
experience in writing and presenting current affairs reports,
incorporating live and pre-recorded interviews.
Recommended reading
Mayeux, P., Broadcast News Writing and Reporting, Lincoln, W.C.
Brown, 1991
w AM1 17 Advertising Copywriting
a
3 3 hours per week Hawthorn Prerequisite: AM116
Assessment: client kt$ completed as part of structured
2 assignments, and to prepare and present finished scripts.
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A subject in the Certificate in Commercial Radio
Obiectives and Content
This subject is designed to explore, understand and master
the processes involved in writing radio commercials.
Structured assignments will lead the student through a
process of interacting with an advertising client, gaining the
skills to understand and interpret the needs of that client,
developing the creative writing ability to condense the
information into a script of pre-determined time length that
will effectively communicate the message to its intended
target, and layout the script ready for client approval and
recording. Integral to this process is the development of a
clear understanding of the nature of the listening audience
and their interaction with the radio medium, to effectively
deliver the advertising message.
Recommended reading
Schulberg, B., Radio Advertising, Illinois, NTC Business Books,
1989
Crompton, A., The Craft of Copywriting, 2nd edn, London,
Hutchinson Business, 1987
AM1 18 Radio Advertising Production
3 hours per week Hawthorn Prerequisite: AM1 13 Radio
Presentation 1 and AM1 17 Advertising Copym'ting
Assessment: written script to the final recorded commercial
ready for broadcast. Through a series of graded assignments,
skills will be assessed in recorded voice clarity, the use of music
and sound effects, creativity, correct identification and
labelling and technical quality
A subject in the Certificate in Commercial Radio
Objedives and Content
This subject will develop the skills to identify the structures
of sound and the nature of human auditory responses.
Students will develop basic recording and editing skills,
progressing to advanced multi-track recording and digital
recording and editing. Students will be able to record
commercials, promotional scripts and programs to a
standard ready for professional broadcasting.
Recommended reading
Baird, L. ed., Guide to Radio Production, Sydney, Australian Film,
TV and Radio School, 1992
Borwick, J. ed., Sound Recording Practice, 2nd edn, Oxford,
Oxford University Press, 1980
AM203 Popular Culture
3 hours per week Hawthorn Prerequisite: AM1 04 or
AM105 Assessment: continuous
A subject in the Bachelor of Arts
Objectives and Content
This subject will introduce issues and debates in
contemporary culture and cultural analysis. It will
investigate the diversity of images, ideologies, meanings and
practices which comprise popular culture. Attention will be
drawn to the ongoing developments and changes in popular
culture in Australia in the 1990s. Special emphasis will be
placed on the role and significance of the media and its
representations of popular culture.
The subject will also consider the commercial and
institutional imperatives shaping popular culture and its
multiple relations to political processes. Major theoretical
reference points in this subject will include marxist,
feminist, post-modern and structuralist analysis of late
capitalism. Consideration will be given to the ongoing
debates which surround cultural meanings and practices in
the current Australian context.