1997 Swinburne Higher Education Handbook

under the Pathways project.
Formal recognition of previous studies, by transfer of
defined credit subjects, allows students to enter new courses
at the right levels.
Specifically this subject aims to:
provide a program which develops in students the
ability to use information sources such as indexes,
abstracts, archives and databases, to collect and analyse
data;
develop further the skills of oral presentation and report
writing and to work as a member of a project team;
increase the practicality of business education by
introducing students to business situations. A fieldwork
assignment has been planned for students to develop and
formulate a marketing plan for a company of their
choice;
provide exposure to a global business environment;
focus and reinforce the fundamentals of marketing,
market behaviour, marketing research, marketing
planning and international marketing through critical
evaluation of articles and mini case studies;
Content
Specific topics include:
Marketing Strategy and Planning;
Marketing Situational Analysis;
Designing Marketing Strategy 1;
Designing Marketing Strategy 2;
Marketing Research - Buying and Using Research;
Product Strategy;
Pricing Strategy;
Distribution Strategy;
. ~
Promotion Strategy;
Marketing Organisation and Control
Australia's Competitiveness. What is a Global strategy?
Students who successfully complete BP003 Marketing
Pathways will receive an exemption from BM220 market
Behaviour, BQ226 Market Research 1, BM222 Marketing
Planning and BM223 International Marketing.
Recommended reading
Stanton, W.J., Miller, K.E., Layton, R.A., Fundamentals of
v, Marketing, 3rd Aust. edn, McGraw-Hill, 1994
& Westwood, J., Di Virgilio, P. and Adams, T.J. Study Guide to
Accompany Stanton, Miller, Layton Fundamentals of Marketing,
3 Third Aust. edn, McGraw-Hill, 1994
Shiffman, L., Kanuk, L. Consumer Behaviour, 4th edn.,
$ Englewood Cliffs, N.J., Prentice Hall, 1991.
Cateora, P. R., Internutionul Marketing, 7th Edn., Homewood, Ill,
Irwin, 1990.
Malhotra, N. K., Marketing Research: An Applied Orientation,
Englewood Cliffs, N.J., Prentice Hall, 1993.
Cravens, Strategic Marketing, 4th edn., Homewood, Ill., Irwin,
1994
Magazines such as Marketing, BR W, Australian Business,
marketing journals etc., contain useful up-to-date material.
BQ110E Quantitative Analysis A (Enabling)
BQ110 Quantitative Analysis A
BQ111 Quantitative Analysis B
3 hours per week Hawthorn Prerequisites: students
without appropriate Year 12 mathematics, or its equivalent,
must take BQllOE Quantitative Analysis A (Enabling)
consisting of three hours per week for one semester followed by
BQllO Quantitative Analysis A consisting of three hours per
week for one semester. Students with appropriate Year 12
mathematics, or its equivalent, must take the subject BQlll
Quantitative Analysis B consisting of three hours per week for
one semester Instruction: lecture/tutorial Assessment:
BQIIOE, examinations; BQ110, examination, assignment;
BQI 11, examinations, assignment
A subject in the Bachelor of Business
The content of BQlll is the same as the combined content
of BQllOE and BQ110, but the time allocation differs.
Objectives
Ensure that all students attain a higher level of numeracy
and are able to develop a method of approach which can be
applied in subsequent areas of their course.
Provide students with a knowledge of particular
mathematical and statistical techniques that will foster a
greater understanding of the quantitative procedures
required in various disciplines within the Division.
Content
The subject has distinct business modelling emphasis and is
applied in nature with interpretation and presentation
forming an integral part of the subject.
Topics covered will normally include the following:
presentation of statistical data;
measures of central tendency and dispersion;
introduction to probability and probability
distributions;
sampling and sampling distributions;
estimation and confidence intervals;
hypothesis testing;
index numbers;
correlation and linear regression
time series analysis including introduction to the
mathematics of finance.
Recommended reading
Anderson,D. R. Statistia for Business and Economics. Aust. edn,
Harper & Row, 1989.
Comprehensive student notes and references will be made
available.
BQ220 Business Forecasting
3 hours per week Hawthorn Prerequisite: BQlll
Quantitative Analysis B or (BQI IOE + BQI 10) Quantitative
Analysis A Assessment: individual assignments
A subject in the Bachelor of Business
0 b jedives
Give a practical introduction to current business