1997 Swinburne Higher Education Handbook

B1822 International Logistics Management
3 hours per week Hawthorn Prerequisite: BI602 BI801.
Assessment: ()Assignments (ii)Final Exam
A subject in the Masters of International Business
Credit may be given for a comparable unit at an appropriate
academic level
Objectives
The course is designed to examine and analyse the
international aspects of logistics and channel
management, and the role the logistics function plays in
the formulation of international competitive advantage
and best practice.
Attention is first directed to channels between countries
and then to distribution channels within overseas
markets.
Content
Designing international distribution strategies; export
options; export documentation; channels of distribution
within overseas markets; wholesale linkages to overseas
markets; international logistics and physical distribution;
evaluation of international channel alternatives; patterns of
retailing in international markets; international marketing
channels for counter trade; international sourcing; problems
in managing international channels; service standards.
Recommended reading
Stern, L.W. & El - Ansary A1 : Marketing Channels. 4th
edn, Englewood Cliffs, N.J., Prentice Hall, 1992
81823 International Business Policy
3 hours per week Hawthorn Prerequisite: All units in Stages
1, 2 & 3 of the Masters program. Assessment: ()Assignments
($Case Study Presentations
A subject in the Masters of International Business
This is a core and capstone unit and no credit will normally
be given
Objectives
This unit is studied in the context of a dynamic global
environment of social and technological change. All basic
business skills must be integrated for strategic planning and
therefore learning from all other units this final unit will be
applied.
Special objectives of this unit are:
to consolidate the strategic planning process and the
range of techniques used in international business
planning as studied during the course;
to develop skills in using a variety of frameworks for
making strategic decisions;
to emphasise the importance of the current
development phase of the industry in which an
enterprise operates as a basis for appropriate strategy
development;
to develop skills in organising for effective business
planning and for the implementation of the business
planning process; and
to consider these issues and techniques, a d their
implication, in the international context.
Content
Strategic management - a global perspective; the ethical
dimension in international strategic decision making;
determining the international business mission; situation
analysis in the international environment; international ESC
Gap analysis; international strategy and competitive
advantage; selecting an international business strategy;
project management in the international environment;
implementation and review, evaluation and control.
Recommended reading
David, F.R., Strategic Management. 5th edn, Englewood
Cliffs, N.J., Prentice Hall, 1995
Porter, M. lie Competitive Advantage of Nations. New
York, Free Press, 1990
BL110 Legal Environment of Business
3 hours per week Hawthorn/Mooroolbark Prerequisite: nil
Assessment: To be advised
A subject in the Bachelor of Business
Objectives and Content
This subject introduces students to our legal system. The
general objectives are:
to introduce students to basic legal concepts;
to develop an understanding of the nature and function
of law, in particular the interrelationship of law,
business and society;
to introduce students to important areas of business law
including company, contract, tort and administrative
law.
After an introductory topic on the concepts, techniques and
institutions of the Australian legal system, the subject is
divided into two major themes. Two case studies on the role
of law in promoting business activity are undertaken. These
are drawn from contract and company law. Case studies on
the role of law in controlling business activity are next
undertaken. These are drawn from tort law and regulatory
legislation.
Recommended reading
Holland, P. and W~lson, S. Legal Environment of Bunness.
Hawthorn, Swinburne Press current edition
Latimer, P. Australian Bun'ness Law. (13th edn), North Ryde,
CCH Australia, 1993
Vermeesch, R.B. and Lindgren, K.E. Business Law ofAustralia 8Fh
edn, Sydney, Butterworths, 1994
BL220 Contract Law
3 hours per week Hawthorn/Mooroolbark Prequisite:
BLllO Legal Environment ofBusiness Assessment: test,
assignment and exam
A subject in the Bachelor of Business
Objectives and Content
The general aim of this subject is to enable students to gain
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