1997 Swinburne Higher Education Handbook

BM338 Asian Pacific Business Pradice
3 hours per week Hawthorn Prerequisite: BM223
International Marketing Assessment: three assignments, class
presentation
A subject in the Bachelor of Business
0 b jectives
To equip students with an understanding of the current
economic development in the major Asian Pacific nations
(ASEAN-6, NIEs-3, China, Australia, New Zealand,
Canada, Japan and the United States) and the growing
business opportunities and linkages in this region.
Specific aims:
to give the students an understanding of the current
states of economic development in the major Asian
Pacific economies;
to understand the uncontrollable factors (political-legal,
economic, sociocultural, and technological) affecting
business in the major market groups in the Asian
Pacific;
to study the emergence of a fourth economic driving
force, namely the overseas Chinese entrepreneurs, in the
Asian Pacific and its implications for Australia;
to study the emergence of a 'Greater Chinese Economic
Zone' (China, Hong Kong and Taiwan), and its
potential effects on the region; -
to study the dominance of Japan and its effects on the
Asian Pacific economy; , -
to learn about business practices (etiquette, negotiation
style, Confucianism, family business groups) prevailing
in Asia-Pacific.
Recommended reading
Magaziner, I. and Patinkin, M. The Silent War Inside the Global
Business Battles Shaping America's Future. New York, Random
House, 1989
The Economist, 'The Overseas Chinese: A Driving Force', July 18,
1992, pp. 21-24
Textbooks
Bello, W. and Rosenfeld, S., Dragons in Distress Asia's Miracle
Economies in Crisis. London, Penguin Books, 1992
Business Council of Australia, Australian Business in Asia:
Climbing the Mountains. Melbourne, Business Council of
Australia, 1992
Australia's Bilateral Trade and Internutional Investment. Canberra,
& Department of Foreign Affairs and Trade, 1992
-.
Berger, P. L. and Hsiao, M. (eds), In Search of an East Asian
Development Model. Brunswick, N.J., Transaction Inc., 1988
Ch'ng, D., The Overseas Chinese Entrepreneurs in East Asia,
3. Sydney, Committee for Economic Development of Australia
(CEDA), 1993
Department of Foreign Affairs and Austrade, Australia's Business
Challenge: Southeast Asia in the 1990s. Canberra, Australian
Government Publishing Service, 1992
Garnaut, Ross. Australia and the Northeast Asian Ascendancy,
Canberra, Australian Government Publishing Service, 1989
BM339 Marketing Channel Management
3 hours per week Hawthorn Prerequisite: BM222
Marketing Planning and BQ226 Marketing Research 1
Assessment: examination/assignment
A subject in the Bachelor of Business
Objectives
The objective is to provide an overview of retailing from a
management perspective by providing a range of specialist
skills not covered in other subjects but which are
particularly relevant to retailing in Australia in the 1990s.
Content
Topics include:
the retail environment in Australia;
major changes occurring in retailing overseas;
planning the retail marketing mix;
the role of research in retailing;
location decisions;
0 the role of the retail buyer;
retail buyer behaviour;
merchandising strategies;
franchising.
Recommended reading
Bowersox and Cooper, Strategic Marketing Channel Management,
McGraw-Hill, 1992
BM400 Marketing Honours
Students should seek advice from the appropriate Marketing
staff when formulating their discipline-specific course of
study and their research project proposal.
To encourage a multi-disciplinary approach, students may,
subject to approval, undertake selected honours-level
coursework subjects from other schools, divisions or
institutions provided that they show the relevance of these
coursework subjects to their proposed area of research. Such
arrangements are subject to the student having any necessary
prerequisite studies and may be subject to any quotas
imposed on these subjects by the offering school.
Students must submit their proposal to the Marketing
Honours Convener for approval prior to the
commencement of their honours program. Approval for a
student's discipline-specific course of study and research
project proposal shall be subject to the availability of any
necessary
. .
resources and the availability of appropriate staff
supervlslon.
Advanced Studies in Marketing
Students will undertake a program of advanced study which
will consist of supervised readings and seminar participation
which is designed to broaden and add depth to the student's
understanding of contemporary marketing issues relevant to
Australia and its global competitiveness. The reading and
seminar program will support the student in carrying out
their marketing research project.
Marketing Honours Research Project
Students will be encouraged to undertake a substantial
research project in marketing. Potentiai areas for research will