Procedure for the procurement of consulting service - DOH

MANUAL PROCEDURES FOR THE PROCUREMENT OF CONSULTING SERVICES
Part of the Breastfeeding COMBI Plan is the branding of behavior and the development
and production of creative/campaign materials. It is in this context that we are hiring an
advertising agency that will take care of these activities.
II.
OBJECTIVES
To engage the services of an advertising agency to assist the DOH in:
A. Developing an executional communication strategy and branding of behavior for
breastfeeding
B. Developing and implementing the Public Relations plan
C. Developing and producing creative/campaign materials to include logo, reporting
and recording forms and collaterals
III.
SCOPE OF WORK
A. Submit inception report
B. Submit comprehensive studies of creative executional communication strategy
and the branding of behavior for breastfeeding
C. Develop and implement Public Relations plan
D. Organize a launch event for the breastfeeding “brand”
E. Undertake a pre test of the prototype creative materials
F. Document the pre test results and submit to project managers
G. Finalize the creative materials
H. Secure approval of the Cluster Head and the Execom on the materials and plans
I. Reproduction of the creative/campaign materials
IV.
EXPECTED OUTPUTS/DELIVERABLES
A. Inception report
B. Plan for the branding strategy of breastfeeding behaviors.
C. Prototype of creative materials such as posters, certificates, vests etc.
D. Plans for the public relations and launch event
E. Pre test plan and methodology
F. Results of the pre-testing
G. Final Art (FA) of designs and prototypes of material
H. Reproduced copies of the creative and other campaign support materials:
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