Procedure for the procurement of consulting service - DOH

MANUAL PROCEDURES FOR THE PROCUREMENT OF CONSULTING SERVICES
Project Manager – gives directions supervises and manages the timely
implementation of the project.
Account Executive – is a liaison between the client and the creative department.
An AE must work closely with both to make sure the client's needs are being met
in every step of the ad campaign. Responsible for the coordination of all
deliverables within the Agency and presenting for approval of the client.
Creative Director – sets the creative execution of the materials and maintains
creative excellence of every developed materials
Graphic Designer – executes designs, layout, and determines graphics for each
materials.
Copywriter – writes the copy or the ad itself, whether its for print, tv or radio.
Media Director - oversee the media department and are responsible for managing
the client's media buying and planning needs.
Shortlisting Criteria
Criteria Weight (%)
A. Experience 60
1. Similar 40
2. Related 20
B. Qualification of Key personnel 30
C. Workload to Capacity 10
TOTAL 100
Technical Evaluation Criteria
Criteria Weight (%)
A. Quality of Personnel Assigned
1. Experience
30
2. Education and Training
3. Experience and capability of firm
B. Overall Firm’s Similar Experience 30
Individual experiences of principal and key staff
C. Plan of Approach and Methodology
1. Clarity, feasibility and innovativeness of planned
approach
40
2. Quality of interpretation of problems and
suggested solutions
TOTAL 100
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