Level 2 and 3 Diploma in Business Support (4475-12/13)

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• Mailshots • Promotional videos • Newspaper (national and local) advertisements • Television advertisements • Local/national radio advertisements. 1.7 The candidate will demonstrate they can compare the factors that influence organisations to select a range of promotional methods by identifying their strengths and weaknesses in relation to cost, market penetration, method of communication and chose the most appropriate giving reasons for the choice. Outcome 2 Be able to demonstrate how to meet customer needs and expectations 2.1 The candidate will be able to identify how customers demonstrate their own individual needs and expectations identifying the service customers think they ought to have. They should also understand how expectations are formed by what people hear and see, what customers read in advertisements, catalogues, brochures, etc; what happens during the customer experience and what has happened to them in other customer service experiences. 2.2 Some customers have special requirements eg are angry, confused, hearing impaired, mobility impaired, sight impaired and these special requirements should be identified and their needs and expectations addressed. 2.3 The candidate should identify how they can adapt methods of communication and their behaviour to meet the individual needs of a range of customers eg those with language difficulties, health issues, different age groups, cultural differences, those with learning difficulties. It is always necessary to communicate in a clear, polite and confident way eg where there are language difficulties it may require that the service deliverer talks more slowly, clearly and without the use of jargon. The service deliverer should recognise they need to treat the customer with respect at all times and work with the individual to meet their needs. 2.4 The candidate should identify that there are various ways of checking customer satisfaction through informal feedback eg asking the customers or noting feedback given by customers or through formal feedback eg questionnaires, surveys etc. Customer satisfaction could also be checked through sales figures, complaint records etc. 2.5 Building a strong reputation leads to customer loyalty. Having a poor reputation leads to loss of business and a downturn in profits. A strong reputation means that an organisation has to attract customers to use its products or services, put things right if they go wrong, create a positive impression and change its reputation over time. To improve its reputation an organisation has to listen to its customers and meet their needs and expectations. Outcome 3 Be able to communicate effectively with customers 3.1 Different methods of communication are used in organisations eg • Face-to-face • Written communication eg letter, email • Telephone and text The candidate will be required to use some or all of the different methods of communication and ensure they do so effectively. Face-to-face – is about eye contact and active listening. ‘Normal’ eye contact may differ across cultures; ‘active listening is about head nodding, gestures and repeating back phrases that are heard and confirmation of understanding. 100 Level 2 and 3 Diploma in Business Support (4475-12/13)
Written communication is eg letter, email, memos and reports. There will be guidelines on when and how to use written communication eg house styles, language to be used etc. Written communication will be necessary when a formal response is required. Telephone communication requires being able to operate the equipment efficiently and effectively; making sure customers are regularly informed when the service deliverer is accessing information to provide responses, of if they are going to be on hold, etc; speaking clearly and slowly to allow for the possibility that reception on the ‘phone line may not be perfect; adapting speech to meet individual needs of customer. 3.2 Maintaining effective working relationships requires people to: • share workloads • share information • be able to work co-operatively with others • show sensitivity to the needs and feelings of others • work as a team to resolve customer problems and complaints • apply teamwork to give good customer service • work effectively with others to complete an allotted task • respond positively to requests for help or support • understand where and when to ask for help and support Candidates will need to understand that they will need to use the following interpersonal skills: • Oral communication skills • Written communication skills • Non-verbal communication skills (body language) • Questioning skills • Listening skills • Decision-making skills • Problem-solving skills • Information-gathering skills • Personal development skills • Team working skills 3.3 There should always be awareness of the different personalities that could exist within a team eg • Introvert • confident • assertive • aggressive • withdrawn It should also be recognised that there may be a requirement to adapt personal behaviour to the needs and feelings of team members. There will also need to be an awareness of how an individual’s behaviour can impact on team performance and that those individuals in the team may be working towards a common goal. The candidate should consider they may need to be: • Supportive • Comfortable with disagreement and the ability to successfully overcome differences in opinion • Able to discuss and listen • Able to learn from experience, reviewing and improving performance in the light of both successes and failures Level 2 and 3 Diploma in Business Support (4475-12/13) 101
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Level 2 and 3 Diploma in Business S
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Level 2 and 3 Diploma in Business S
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Contents 1 Introduction 5 2 Centre
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1 Introduction This document contai
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Unit accreditation number City & Gu
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2 Centre requirements This section
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3 Course design and delivery 3.1 In
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City & Guilds unit Unit title Asses
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Unit 101 Using the Internet Level:
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Unit 101 Using the Internet Learnin
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Outcome 4 Be able to use browser so
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Unit 102 Using email Learning outco
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Unit 103 Using collaborative techno
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Unit 103 Using collaborative techno
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Unit 104 Word processing software L
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Unit 104 Word processing software T
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Unit 105 Spreadsheet software Level
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Unit 105 Spreadsheet software Teach
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Unit 106 Database software Level: 1
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Unit 106 Database software Teaching
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Unit 107 Presentation software Lear
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Outcome 3 Be able to prepare slides
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Unit 108 Desktop publishing softwar
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• Manipulate images and graphic e
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Unit 109 Data management software L
Page 51 and 52: Unit 201 Principles of personal res
Page 53 and 54: Outcome 6 Understand the purpose of
Page 55 and 56: Support in terms of • advice •
Page 57 and 58: • meeting deadlines and targets
Page 59 and 60: Unit 202 Principles of providing ad
Page 61 and 62: Outcome 7 Understand diary manageme
Page 63 and 64: • franking • weighing • addre
Page 65 and 66: • documentation requirements •
Page 67 and 68: • attitude and behaviour • conf
Page 69 and 70: Unit 203 Principles of managing inf
Page 71 and 72: • to inform • to explain/educat
Page 73 and 74: Unit 204 Principles of supporting c
Page 75 and 76: Unit 204 Principles of supporting c
Page 77 and 78: Unit 205 Principles of supporting b
Page 79 and 80: • use of open body language such
Page 81 and 82: Unit 206 Principles of maintaining
Page 83 and 84: Unit 207 Principles of working in t
Page 85 and 86: Outcome 6 Understand how performanc
Page 87 and 88: 4. Explain in terms of complying wi
Page 89 and 90: Unit 208 Delivery of effective cust
Page 91 and 92: Unit 208 Delivery of effective cust
Page 93 and 94: called formal feedback. All staff i
Page 95 and 96: • show sensitivity to the needs a
Page 97 and 98: 5.6 Codes of Practice - sector code
Page 99 and 100: Unit 209 Supporting the customer se
Page 101: Unit 209 Supporting the customer se
Page 105 and 106: • understand the problem • iden
Page 107 and 108: Unit 210 Using email Level: 2 Credi
Page 109 and 110: Unit 210 Using email Teaching guida
Page 111 and 112: Unit 211 Using collaborative techno
Page 113 and 114: Unit 211 Using collaborative techno
Page 115 and 116: Unit 212 Word processing software L
Page 117 and 118: Unit 212 Word processing software T
Page 119 and 120: Unit 213 Spreadsheet software Level
Page 121 and 122: Unit 213 Spreadsheet software Teach
Page 123 and 124: Unit 214 Database software Level: 2
Page 125 and 126: Unit 214 Database software Teaching
Page 127 and 128: Unit 215 Presentation software Leve
Page 129 and 130: Unit 215 Presentation software Teac
Page 131 and 132: Unit 216 Data management software L
Page 133 and 134: Unit 216 Data management software T
Page 135 and 136: Unit 217 Introduction to notice pro
Page 137 and 138: Outcome 6 understand the concept &
Page 139 and 140: Unit 217 Introduction to notice pro
Page 141 and 142: Unit 301 Principles of personal res
Page 143 and 144: Outcome 5 Understand the types of p
Page 145 and 146: • professional associations • h
Page 147 and 148: Outcome 4 Understand how to evaluat
Page 149 and 150: Unit 302 Principles of working with
Page 151 and 152: Unit 302 Principles of working with
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Unit 303 Principles of managing inf
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Unit 303 Principles of managing inf
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• legal requirements • record k
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Unit 304 Principles of providing an
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Outcome 7 Understand how to manage
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• economy • ease of use • com
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• who has access to them • when
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Unit 305 Principles of project mana
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Unit 305 Principles of project mana
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Unit 306 Principles of contributing
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Outcome 4 Understand the process of
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Unit 307 Principles of working in t
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Unit 307 Principles of working in t
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from the Treasury via government de
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Unit 308 Principles of budgets in a
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3. The candidate should explain: Ti
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Unit 309 Principles of customer ser
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Negative behaviour on the part of t
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4 Complaints should be viewed in a
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4 There are various types of contra
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Unit 310 Developing and improving t
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4 A SWOT analysis considers the str
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• Customer charter - is the organ
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Unit 311 Word processing software L
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• create and amend forms, merge a
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Unit 312 Spreadsheet software Learn
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• pivot tables and charts • jud
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Unit 313 Presentation software Lear
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• interactive elements • edit p
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Unit number/title Unit number/outco
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Unit number/title Unit number/outco
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Useful contacts UK learners General
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Level 2 and 3 Diploma in Business Support (4475-12/13)

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