08.01.2017 Views

geografie luoghi spazi città

AaVv_Commons_2016_intero

AaVv_Commons_2016_intero

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Fig.1 – Tourist clusters in Italy, 2011.<br />

Source: Capone (2016, p. 68).<br />

Since the clustering of tourism activities has already been linked to the growth of tourist destinations<br />

in the literature, we investigated the determinants of clustering of tourist firms and then applied<br />

different weights to these determinants.<br />

3. ANALYSING THE REASONS FOR THE CLUSTERING OF TOURIST FIRMS IN TOURIST DESTINATIONS.<br />

3.1 Variables. — To investigate the forces that most influence the process of clustering and the<br />

major factors behind competitive advantage for locations, Porter (1998) proposes four conditions: factor<br />

conditions, rivalry and structure of the local industry, demand conditions, and related and supporting<br />

industry. This model has been applied to the tourism industry several times and to the competitiveness<br />

of destinations (Nordin, 2003; Jackson, Murphy, 2006).<br />

The factor conditions identify the local resources of the cluster, such as raw materials, human<br />

capital and infrastructure. In this study, we analyse the resources of tourist destinations, such as the<br />

presence of artistic, cultural and environmental heritage through a number of variables.<br />

To make clear any positive connections, the rivalry and structure of the local industry emphasises<br />

structure and competition in the destination and is analysed by the level of concentration of firms<br />

(LQ), the industrial structure of the various sectors, and the level of local related variety. Finally, to investigate<br />

any connections outside the main industry, related and supporting industry are analysed indirectly<br />

through the construction of an enlarged tourism filière and through the indices of variety and<br />

unrelated variety.<br />

All explanatory variables are expressed and calculated for 2001 (ISTAT, 2001), in order to analyse<br />

the causal relationship between those variables and the concentration of tourism activities in the area<br />

until 2011. The dependent variable is the LQ of tourism activities for the year 2011, and was drawn up<br />

using data from the 2011 Census (ISTAT, 2011).<br />

In order to identify the role of commons in the clustering of tourist firms we added dummy variables<br />

for artistic, cultural and environmental heritage were also included as these seem to be crucial for<br />

tourist destinations and the clustering of firms. These variables were built according to the integration<br />

of multiple data sources. In the first instance, we tried to assess the presence of different levels of artis-<br />

– 469 –

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!